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The App Factory Playbook: How You Can Develop Your App Idea Without Learning to Code and Without a Technical Co-Founder

by Drew Gorham (Author)
4.1 out of 5 stars 96 ratings
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Say you have a brilliant app idea. If you don’t have the technical skills to bring it to life, conventional Silicon Valley wisdom demands you get a technical cofounder, pay too much money to an overpriced app agency, or learn to code. These expensive obstacles could easily stop your dream from becoming reality. But now there’s an alternative. Inspired by his experience in agencies as well as his own consulting business, Drew Gorham brings you The App Factory Playbook. In it, he takes you step-by-step through defining, designing, and developing your app. Gorham shows how to create your product spec and find designers and developers on a budget. He even shares what questions to ask and what mistakes to avoid along the way. The App Factory Playbook has the tips to help you save time and money—as well as your sanity—in the process. It’s time to prepare for launch.
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  1. ISBN-10
    1619616912
  2. ISBN-13
    978-1619616912
  3. Publication date
    June 13, 2017
  4. Language
    English
  5. Dimensions
    5.5 x 0.31 x 8.5 inches
  6. Print length
    136 pages
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Editorial Reviews

From the Back Cover

Say you have a brilliant app idea. If you don't have the technical skills to bring it to life, conventional Silicon Valley wisdom demands you get a technical co-founder, pay too much money to an overpriced app agency, or learn to code. These expensive obstacles could easily stop your dream from becoming reality. But now there's an alternative.

Inspired by his experience in agencies as well as his own consulting business, Drew Gorham brings you The App Factory Playbook. In it, he takes you step-by-step through defining, designing, and developing your app. Gorham shows how to create your product spec and find designers and developers on a budget. He even shares what questions to ask and what mistakes to avoid along the way.

The App Factory Playbook has the tips to help you save time and money--as well as your sanity--in the process. It's time to prepare for launch.

About the Author

Drew Gorham, founder of App Factory, is an award-winning product manager who has coached hundreds of nontechnical entrepreneurs through the early stages of product development. He has designed and developed more than one hundred apps since 2013. Prior to founding App Factory, he was a developer and technical project manager, building apps for Fortune 500 companies including Intel, Tesla Motors, and Kaiser Permanente. During the summer, Drew teaches at the Silicon Valley Innovation Academy at Stanford University. He now works with government organizations to apply the lean product development approach toward solving national security problems.

Product details

  • Publisher ‏ : ‎ Lioncrest Publishing
  • Publication date ‏ : ‎ June 13, 2017
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 136 pages
  • ISBN-10 ‏ : ‎ 1619616912
  • ISBN-13 ‏ : ‎ 978-1619616912
  • Item Weight ‏ : ‎ 5.8 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.31 x 8.5 inches
  • Customer Reviews:
    4.1 out of 5 stars 96 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Drew Gorham

Drew Gorham

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Drew Gorham, founder of App Factory, is an award-winning product manager who has coached hundreds of non-technical entrepreneurs through the early stages of product development. He now works with national security government organizations to apply the lean product development approach toward solving national security problems.

During the summer, Drew teaches a leading innovation program at Stanford University, the Silicon Valley Innovation Academy.

Best known for cultivating offshore technical teams for rapid MVP development, Drew has designed and developed over one hundred apps since 2013.

Prior to founding App Factory, Drew was a developer and technical project manager, building apps for Fortune 500 companies including Intel, Tesla Motors, and Kaiser Permanente.

Customer reviews

4.1 out of 5 stars
96 global ratings

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Customers say

Customers find the book's content accessible and easy to follow, with great tips and clear explanations throughout. They appreciate its innovative approach to app development, with one customer noting it's ideal for non-tech entrepreneurs.

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ReadabilityAdvice levelInnovation
13 customers mention "Readability"13 positive0 negative

Customers find the book easy to read and appreciate its accessible content, with one customer noting it starts cool and interesting.

"This was a good book on what to do if you have an app idea but I still think they shouldn't of talked about using their website as a service to..." Read more

"I got some great information from this book but I don’t want to have to still hire somebody to create my app and that’s mostly what this book is..." Read more

"...approach, what I most appreciated about this book was the quality of insight it provides...." Read more

"Super fast, easy read to get you from square one on your app. Offers great resources as well...." Read more

10 customers mention "Advice level"10 positive0 negative

Customers find the book's advice level positive, with multiple customers noting it is full of great tips and extremely helpful. One customer mentions it provides a step-by-step work plan, while another appreciates the clear explanations.

"...Written in concise easy to follow language with Drew Gorham' guidance you wont need to hire a technical co-founder, pay too much money to an..." Read more

"...The tone was very positive and encouraging and I especially appreciated the author’s honest review and appraisal of his experience with and his..." Read more

"...Beyond its straightforward approach, what I most appreciated about this book was the quality of insight it provides...." Read more

"I think it's in general good advice, though it's for a first timer...." Read more

6 customers mention "Innovation"6 positive0 negative

Customers appreciate the book's innovative approach to app development, with one customer noting it provides great insight into the world of app creation, while another mentions it's ideal for non-tech entrepreneurs.

"...If you are a Budding Entrepreneur, who has A Great Idea for an App and in need of Technical Assistance this is the "App Development for..." Read more

"...It’s filled with tons of great tips that strike an ideal balance between being innovative and practical." Read more

"This book is excellent for anyone with a new tech idea... Following the author's guidelines saved me tons of money and headache and money when..." Read more

"...and best practices on how to start and develop mobile applications for non-tech entrepreneurs. I loved this book." Read more

I've read, and re-read this book
5 out of 5 stars
I've read, and re-read this book
Reason being, each time I do I've saved hundreds of hours of time -- not to mention thousands of dollars!! -- by hiring the right team, and only developing products with their necessary design features. (Heck, I've even considered taping the chapter checklists to my fridge.) Like an old friend, Gorham relays his experience and expertise with radical transparency. Gone are the mists of confusion, chaos, (not to mention costs) when considering app development. Thanks to "The App Factory Playbook", I've been able to make my app dream come true -- thanks Drew!
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Top reviews from the United States

  • Don
    5.0 out of 5 stars App Development for Dummies equivalent -
    Reviewed in the United States on June 20, 2017
    Verified Purchase
    The App Factory Playbook: How You Can Develop Your App Idea Without Learning to Code and Without a Technical Co-Founder
    If you are a Budding Entrepreneur, who has A Great Idea for an App and in need of Technical Assistance this is the "App Development for Dummies" equivalent. Written in concise easy to follow language with Drew Gorham' guidance you wont need to hire a technical co-founder, pay too much money to an overpriced app agency, or learn to code. Drew is founder of App Factory, is an award-winning product manager who has coached hundreds of nontechnical entrepreneurs through the early stages of product development. Drew has developed apps for Fortune 500 companies including Intel, Tesla Motors, and Kaiser Permanente. Do yourself a favor that will save you countless hours of frustration not to mention the money you'll save by partnering with Drew to make your Dream Come True. "The App Factory Playbook" can be your tool to the complex world of App Development ... I highly recommend it.
    Don Goodson
    4 people found this helpful
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  • Kindle Customer
    4.0 out of 5 stars Good Book but talked about their website
    Reviewed in the United States on February 25, 2024
    Verified Purchase
    This was a good book on what to do if you have an app idea but I still think they shouldn't of talked about using their website as a service to developers. I would of given it 5 stars but they talk about their website as promotion.
    Helpful
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  • CJ
    5.0 out of 5 stars Super easy to follow
    Reviewed in the United States on June 21, 2017
    Verified Purchase
    For this non-techie, this book spoke my language. Super easy to follow. The clear explanations, the checklists, the available templates all served to provide a step-by-step path from idea to execution. I feel like I can make my app idea a reality! The tone was very positive and encouraging and I especially appreciated the author’s honest review and appraisal of his experience with and his recommendation of business partnerships. The author is accessible so I can check in with any questions I have along the way….invaluable!
    3 people found this helpful
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  • Cinderella
    3.0 out of 5 stars Great info but not what I was looking for
    Reviewed in the United States on July 30, 2019
    Verified Purchase
    I got some great information from this book but I don’t want to have to still hire somebody to create my app and that’s mostly what this book is about it’s hiring somebody that he is recommending you use.
    4 people found this helpful
    Helpful
     Report
  • Jacob
    5.0 out of 5 stars It’s filled with tons great tips that strike an ideal balance between being innovative ...
    Reviewed in the United States on June 20, 2017
    Verified Purchase
    This book was exactly what I was looking for!

    As a recent graduate with limited technical knowledge, I found the prospect of trying to build my own app overwhelming. However, after reading the App Factory Playbook, I believe it’s something I can now carry out with confidence. Beyond its straightforward approach, what I most appreciated about this book was the quality of insight it provides. It’s filled with tons of great tips that strike an ideal balance between being innovative and practical.
    3 people found this helpful
    Helpful
     Report
  • Michael Kerper
    4.0 out of 5 stars Great high-level guide to get started
    Reviewed in the United States on September 18, 2018
    Verified Purchase
    Super fast, easy read to get you from square one on your app. Offers great resources as well. Does not go at all into some of the important technical details of which coding languages serve which purposes, but overall very worthwhile (short) read.
    Helpful
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  • Jamie Watson
    5.0 out of 5 stars A great read.
    Reviewed in the United States on June 22, 2017
    Verified Purchase
    While Gorham's first dedicated to building Apps it does include some broaden leadership and managerial gems, I would paraphrase as "play to your strengths," "don't get bogged down by irrelevant detail," and "get quality help!" Different from every other App building or code-cutting book I have read ... for the first time ever I felt empowered as a person with ideas and vision rather than being burdened by a lack of coding skills. A great read.
    One person found this helpful
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  • Kevin Rodriguez
    1.0 out of 5 stars Very superficial depth
    Reviewed in the United States on June 21, 2022
    Verified Purchase
    Book is essentially marketing for a platform named toptal for finding software engineers, which is a very expensive for most, if not practically all, nontechnical founders. Toptal is mentioned repeatedly across several chapters.

    In addition, most concepts could be found and understood after performing a few quick searches on the web and watching a couple of YouTube videos. Need a nontechnical seller, a designer, and a software engineer.

    Need to thoroughly sketch and plan out app before seeking for it to be built, yet be agile in development process. (Two example takeaways that are very simple in nature, yet take several pages to convey.)
    One person found this helpful
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Top reviews from other countries

  • investor66
    4.0 out of 5 stars Excellent
    Reviewed in the United Kingdom on July 27, 2023
    Verified Purchase
    Everything you need to start your own mobile app.
    Report
  • Danny Laflamme
    5.0 out of 5 stars Very.good book
    Reviewed in Canada on August 24, 2018
    Verified Purchase
    Exactly what I was needed.
    Report
  • Erik
    4.0 out of 5 stars Definitely a good book for newbies entrepreneurs like me
    Reviewed in the United Kingdom on July 28, 2017
    Verified Purchase
    Definitely a good book for newbies entrepreneurs like me. Great suggestions but much of them are probably collaborative or affiliate.
    He talks a lot about Toptal and suggested a referral for a 1k rebate, But he doesn't tell you that exact cost ( like the small fees you pay for other tools which he mentioned in the book) which is a 500$ deposit just to pass on and talk to the right person, also he said that toptal accepts fix weekly price but they said on the phone they only do hourly rate and sometimes weekly.
    I could carry on but maybe this is just a marketing thing, however I think is ok overall and helps.
    Just do not stick to everything he says on the book :)
    Report
  • edgar
    4.0 out of 5 stars Great practical read
    Reviewed in Canada on October 14, 2017
    Verified Purchase
    Delivers what it promises, practical advise on creating apps for non technical people. I give it 4 stars because it feels the author is a bit bias on recommended service providers (specially on developers finder apps), but overall great advise throughout.
    Report