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Be Obsessed or Be Average Hardcover – October 11, 2016

4.6 out of 5 stars 3,041 ratings

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From the millionaire entrepreneur and New York Times bestselling author of The 10X Rule comes a bold and contrarian wake-up call for anyone truly ready for success. One of the 7 best motivational books of 2016, according to Inc. Magazine.

Before Grant Cardone built five successful companies (and counting), became a multimillionaire, and wrote bestselling books... he was broke, jobless, and drug-addicted.

Grant had grown up with big dreams, but friends and family told him to be more reasonable and less demanding. If he played by the  rules, they said, he could enjoy everyone else’s version of middle class success. But when he tried it their way, he hit rock bottom.

Then he tried the opposite approach. He said NO to the haters and naysayers and said YES to his burning, outrageous, animal obsession. He reclaimed his obsession with wanting to be a business rock star, a super salesman, a huge philanthropist. He wanted to live in a mansion and even own an airplane. 

Obsession made all of his wildest dreams come true. And it can help you achieve massive success too. As Grant says, we're in the middle of an epidemic of average. The conventional wisdom is to seek balance and take it easy. But that has really just given us an excuse to be unexceptional. 

If you want real success, you have to know how to harness your obsession to rocket to the top. This book will give you the inspiration and tools to break out of your cocoon of mediocrity and achieve your craziest dreams. Grant will teach you how to:

· Set crazy goals—and reach them, every single day.
· Feed the beast: when you value money and spend it on the right things, you get more of it.
· Shut down the doubters—and use your haters as fuel.

Whether you're a sales person, small business owner, or 9-to-5 working stiff, your path to happiness runs though your obsessions. It's a simple choice: be obsessed or be average.
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Editorial Reviews

Review

"It's got so much positive energy that it's impossible to read it without getting energized!"
—Inc. Magazine

"This fast-moving, entertaining, inspiring book is loaded with practical ideas to help you achieve greater success faster than you ever thought possible."
—BRIAN TRACY, author of Get Smart!

"Real talk: anybody can be average...but why settle for average when you can be phenomenal! Grant Cardone's
Be Obsessed or Be Average is your guide to unleashing your 'phenomenal!'"—ERIC THOMAS, preacher and motivational speaker

"Grant Cardone has succeeded at the highest levels of business by channeling his obsession to knock down walls and achieve his ultimate goals. Succeeding at the highest level requires a degree of obsession, a sense of desperation; Grant has embodied that through his remarkable career, and in this book he shares his personal experiences and life lessons to help you achieve great success, too."
—FRAN TARKENTON, Pro Football Hall of Fame quarterback and entrepreneur

"Cardone discovered the key to transforming his life by harnessing the one essential ingredient that all successful people have in common—obsession. Whatever your big dream is, this book will help you unlock the power you already possess and take your life to the next level."
—RYAN BLAIR, author of Nothing to Lose, Everything to Gain and Rock Bottom to Rock Star

"Grant Cardone has actually done what millions of people dream about. He became a self-made multimillionaire with no formal training, and he did it during one of the worst economic times in recent history. As you read this book, you'll discover his secret is actually very simple...and very fulfilling. For those who use this information, it will be a life changer."
—FRANK KERN, marketing strategist

"Grant Cardone is obsessed. He is obsessed with living and manifesting an utmost life. His obsession is now changing the lives of millions."
—TIM STOREY, motivational speaker

"Be Obsessed or Be Average will challenge your thinking, make you more sales, and fill your wallet. You may not be able to buy a jet at the end of this book, but you'll definitely be flying first class!"
—JEFFREY GITOMER, author of The Little Red Book of Selling

About the Author

Grant Cardone is a massively successful entrepreneur, real estate investor, sales trainer, consultant, and public speaker. He also owns the Grant Cardone TV Network, a digital home for business owners and other success-minded people, where he hosts, directs, and produces programs that help people do whatever it takes to succeed. His bestselling books include The 10X Rule and If You're Not First, You're Last. He lives in Miami Beach with his wife, Elena Lyons Cardone, and two children. An active philanthropist, Grant will be donating a portion of the proceeds from this book to Drug Free America and Drug Free World.

Product details

  • ASIN ‏ : ‎ 1101981059
  • Publisher ‏ : ‎ Portfolio
  • Publication date ‏ : ‎ October 11, 2016
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 9781101981054
  • ISBN-13 ‏ : ‎ 978-1101981054
  • Item Weight ‏ : ‎ 14.6 ounces
  • Dimensions ‏ : ‎ 6.25 x 0.85 x 9.3 inches
  • Customer Reviews:
    4.6 out of 5 stars 3,041 ratings

About the author

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Grant Cardone
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Grant Cardone owns and operates seven privately held companies, and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets worth over $5 Billion. He is one of the Top Crowdfunders in the world, raising over $880 million in equity via social media. He is featured on Season 2 of Discovery Channel's Undercover Billionaire, where he takes on the challenge of building a million-dollar business in 90 days. Grant is also a New York Times bestselling author of 11 business books, including The 10X Rule, which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underprivileged and troubled youth in financial literacy.

Customer reviews

4.6 out of 5 stars
3,041 global ratings

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Customers say

Customers find this book tremendously motivating, with one review noting how it instills a personal obsession with business success. Moreover, the book is concise and well-written, with one customer highlighting its easy-to-follow flow. Additionally, they appreciate its information quality, with one review noting how it delves into each topic in detail. The book receives positive feedback for its solid construction, timely content, and Grant Cardone's consistent delivery of strong messages. Customers also praise its energy level, with one review describing it as high-octane motivation.

AI-generated from the text of customer reviews

212 customers mention "Motivational content"210 positive2 negative

Customers find the book tremendously motivating, helping them think deeply about their life and work, with one customer noting how it instills a personal obsession with business success.

"...Grant is super positive and motivational. After reading this book you'll want to crush it everywhere in life...." Read more

"...mindset in all of his books, this is his first book that puts mindset front and center. &#..." Read more

"...Not that there's anything wrong with that :p. Great book Grant, I'm going to read Sell or be sold next, need to find obsession there for sure..." Read more

"...Onto the review!!! Grant is just a really really passionate guy, wanting to becoming the best, and NOTHING less, at whatever he gets good at...." Read more

63 customers mention "Readability"61 positive2 negative

Customers find the book readable, describing it as a concise and well-written must-read, with one customer noting that the text is truly inspiring.

"...have to not just read the book, but read and re-read it, underline the tips and quotes. And then apply it into your own life...." Read more

"...Well written and she really enjoyed it!" Read more

"...So what if you think something can't be done...just do it anyway. Easy to say, damn hard to consistently do...and that is why I really enjoyed this..." Read more

"I have listened to hundreds of audiobooks. Grant is BY FAR the BEST narrator I have ever listened to. Period...." Read more

24 customers mention "Information quality"24 positive0 negative

Customers find the book very informative, with one customer noting that it provides detailed lessons and another mentioning that it makes a huge amount of sense.

"...You are truly an inspiration and guide for millions on this planet and even though I do not know you, I am very proud of you brother...." Read more

"...Easy to read, and contains extremely valuable information that makes the difference between wasting years of your life you're NEVER getting back..." Read more

"...This book will really pump you up and break some paradigms you might have; it did for me...." Read more

"...The author's story in the beginning is very compelling and inspirational...." Read more

24 customers mention "Value for money"18 positive6 negative

Customers find the book worth every penny.

"...It's well worth the $20 or audible credit.)" Read more

"...And after this buy all his literature because its priceless, in my opinion hes the young and improved version of Dan Pena...." Read more

"...To say that again, this book is not for the average...." Read more

"...It will be the best use of your money." Read more

20 customers mention "Pacing"16 positive4 negative

Customers appreciate the book's pacing, finding it timely and quick to read, with one customer mentioning they finished it in record time.

"...He is a no-nonsense, plain-speaking, hit you between the eyes, been there done that, now multi-millionaire kind of guy!..." Read more

"...Fast paced, energetic, on the mark, inspirational stuff ." Read more

"...I was impressed and very happy with it. A lot of great content and a fairly quick and easy read. I took one star off be being redundant at times...." Read more

"...style once again to deliver a simple yet revolutionary and timely message: Not only is there nothing wrong with being obsessed/addicted, it's..." Read more

15 customers mention "Material quality"15 positive0 negative

Customers praise the book's material quality, describing it as solid and well-constructed, with one customer noting how easily it breaks down complex concepts.

"...always chasing a new dream and goal, pushing my limits and not being afraid to fail...." Read more

"...has amplified my progress as a more confident, determined and resilient person...." Read more

"...; #BOBA is a short read but it's lessons are detailed and ever lasting...." Read more

"...This book makes a strong case for fully committing to our purpose and goals...." Read more

14 customers mention "Grant quality"14 positive0 negative

Customers praise Grant Cardone's writing style, with one noting how he turns conventional wisdom upside down.

"...Easy read, Grant knows how to write a book." Read more

"I like that Grant is real. We are moving ourselves into our next chapter in life, this book nails it for that very thing...." Read more

"...Grant spoke to this perfectly and I feel better knowing that pushing myself to improve and grow is what's best for me and my loved ones...." Read more

"...Awesome book Grant!" Read more

12 customers mention "Energy level"12 positive0 negative

Customers find the book energizing and powerful, with one customer noting it refueled them better than ever.

"...Fast paced, energetic, on the mark, inspirational stuff ." Read more

"...This book most definitely adds the fuel needed to open your mind up to ideas in order for your current and future endeavors to evolve into an..." Read more

"Uncle G keeps on cranking relevant and energetic material that jump starts your creativity and inspires greatness...." Read more

"...I devoured this book and it has fueled me! Thank you Grant for this valuable contribution...." Read more

Obsessed with this book!
5 out of 5 stars
Obsessed with this book!
Grant is phenomenal! This book taught me about why I feel what I do, the reason why I've done the things I've done at the degree of how I did them... I learned so much about myself with this book and how I can actually leverage how I feel to create the life I've been obsessed about creating all these years. I'm 30 years old and I've been obsessed about various projects in the entrepreneurial world all my life. Grant helped me understand why I've been the way I've always been, and why I'm more intense these days than I was then. So much mindset development that helped me overcome all the garbage I was taught growing up. I discovered Grant about a week ago, listened to the 10X rule and became a HUGE fan of Grant. He's the mentor I've always craved but didn't know where he was, but now I do! Love his intensity, mindset, and go for the world attitude. When I saw the title of this book I knew it was for me, and I'm a totally different person than I was a week ago. THANK YOU Grant and I will dedicate my first million to ya! :-D
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Top reviews from the United States

  • Reviewed in the United States on October 25, 2016
    This is a book that I will keep on my bookshelf for many years and consistently go back to for advice and guidance. This book will be helpful for generations to come. I can literally see a kid picking up this book in 2070 and being inspired to change the world with it. I like the review on the back where it says, "For those who use this information, it will be a life changer." I completely agree. You have to not just read the book, but read and re-read it, underline the tips and quotes. And then apply it into your own life. Grant gives SO many PRACTICAL tips on how to get what you want out of life. This book made it instantly into my top 10 books of all time. Probably top 3 actually. I went and bought Grant's other books immediately after reading this. Grant is super positive and motivational. After reading this book you'll want to crush it everywhere in life. You will finally be given PERMISSION to go after your goals with an obsessed/relentless attitude. This book had motivated me and inspired me to really go towards my goal with full force and positivity. I also purchased Grant's 100 Ways to Stay Motivated Course after reading this. Grant is simply obsessed with making the world a better place in a good way. He is a role model and mentor to me even though I do know him personally. There are so many good tips in here I can't begin to explain, you MUST read the book yourself. For anyone committed to success, this is the book for you.

    Grant, thank you so much for all that you do. You are truly an inspiration and guide for millions on this planet and even though I do not know you, I am very proud of you brother. I can't wait to meet you one day.

    All the best. -Joey Kittel
    56 people found this helpful
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  • Reviewed in the United States on October 12, 2016
    I'm a huge fan of Grant Cardone. I own all of his books. If you've never heard of Grant Cardone read this book first. In his other books that tells you how to accomplish specific things.

    In Sell or Be Sold Grant teaches you how to sell in the 21st century. If You're Not First Your Last teaches you how to dominate your market. The Closers Survival Guide teaches you how to close a sale. The millionaire booklet teaches you how to grow your income. In the 10X Rule Grant teaches you the amount of effort that will be necessary in order to succeed.

    Be Obsessed or Be Average delves deep into the inner game of success. While Grant talks about mindset in all of his books, this is his first book that puts mindset front and center. "If you aren't obsessed with your life you're living your life yet!" -- Grant Cardone.

    This book talks about how to find and nurture all the obsessions you have in your life. It talks about how to harness the energy of your obsessions to create the life you haven't dreamt of yet.

    There are thousands of self-help books on the market. There are hundreds of books on the importance of thought and how it impacts your life. This is the roadmap from rags to riches. This book teaches you how to figure out who you are and what you want, and that gives you permission to go after it. This book will show you how to deal with the obstacles that will appear as you try to pursue your life's purpose.

    (Also, if you have an audible account by the audio version grant adds material that makes it more current, engaging and entertaining. It's well worth the $20 or audible credit.)
    17 people found this helpful
    Report
  • Reviewed in the United States on May 11, 2025
    My daughter is going to school to be a pilot and she loved this book. Well written and she really enjoyed it!
  • Reviewed in the United States on November 6, 2017
    Great motivator! Initially, I was thinking, "great, here is another ridiculous, ra-ra, this is how awesome I am, you can be too" book to promote Cardone's self interests and his sales figures...and that's when I realized, that's EXACTLY what it is! And why Not? This book is the Author doing exactly what he is advising me (sorry, I personalize) to do. I'm a mid-life guy who has found some degree of success, then lost it. I have been trying to get to where I know I should be but have had a hard time finding the obsession needed to get there. If you take nothing else from this book, realize that settling is the worst thing you can do. So what if you think something can't be done...just do it anyway. Easy to say, damn hard to consistently do...and that is why I really enjoyed this book. It made me realize that all the pc self-help books in the world will do you no good unless you focus on being obsessed at whatever you do...unless you want to be average! Not that there's anything wrong with that :p. Great book Grant, I'm going to read Sell or be sold next, need to find obsession there for sure (I sell people in debt a chance to pay it back lol). There's an idea for your next book! 😉
    2 people found this helpful
    Report
  • Reviewed in the United States on January 17, 2025
    Grant Cardone's personal story is a roller coaster, and highlights how focus and grit (obsession) can make all the difference, especially once some audacious goals are set and obsessively pursued. I resonated strongly with the general theme of the book, around obsession in the right things, though I think that it can compromise a modern leadership style based on some of the text (I suppose it worked for him - by his measure).

    "Look for problems on this planet you can help with - and go help"

Top reviews from other countries

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  • David
    5.0 out of 5 stars Altamente motivador
    Reviewed in Spain on August 4, 2017
    Al margen de los habituales comentarios arrogantes típicos del autor, alguien que superó su adicción a las drogas y se convirtió en multimillonario, el libro representa un golpe en la línea de flotación de la cultura de la relajación que impera en ciertos ámbitos laborales. Su idea de la obsesión se suma a conceptos similares ya expresados por autores como Napoleon Hill (deseo ardiente) o Brian Tracy (mantener el foco para lograr los objetivos). Es un libro muy recomendable y motivador para quienes aspiren a no ser considerados profesionales del montón.
    Report
  • Kamya
    5.0 out of 5 stars "Be Obsessed or Be Average" ignites passion, inspires excellence, transforms lives.
    Reviewed in India on March 28, 2024
    Grant Cardone's "Be Obsessed or Be Average" inspires readers to overcome mediocrity and follow their aspirations with passion. Cardone's message connects with anybody seeking personal or professional achievement, drawing from his own experiences as an entrepreneur and motivational speaker.

    Cardone's ability to inspire readers to reach their potential makes the book stand out. He inspires people to be "obsessed" with their goals and refuse to settle for less through his no-nonsense style and genuine narrative. Success demands hard effort, dedication, and a commitment to perfection, he says.

    Readers can relate to Cardone's message since his writing is lively. He offers practical tips for overcoming hurdles, staying focused, and achieving goals. For entrepreneurs, career professionals, and life-lovers alike, "Be Obsessed or Be Average" offers insights and motivation.

    This book's good impact goes beyond its pages. Cardone inspires readers to embrace their hobbies and relentlessly pursue their goals to reach their full potential and live a meaningful life. His story of tenacity and strength shows that success is possible for those who work hard.

    Finally, "Be Obsessed or Be Average" can inspire readers to achieve their goals. I give this book 4.5 stars for its inspiration, practical counsel, and motivating ideas. Anyone who wants to rise beyond mediocrity should read it.
  • Paolo
    5.0 out of 5 stars Bello...
    Reviewed in Italy on May 5, 2024
    Ho scoperto per caso questo libro e mi ha incuriosito a partire dal titolo. Per me è una grande verità che ho scoperto dopo una vita: il vero segreto del successo è nel vivere una "ossessione" per ciò a cui ti dedichi.
    Cardone lo ha applicato ai suoi affari e gli ha consentito di emergere nonostante le difficoltà avute da giovane, ma penso che vale a prescindere dal settore: é e deve diventare una norma di vita...
    Da leggere, rileggere e vivere...
  • Amazon Customer
    5.0 out of 5 stars Great inspiring book!
    Reviewed in Germany on October 12, 2016
    If you are obsessed by achieving success and you feel like you live in a temporary state. You are waiting for a big thing to happen. You do believe you belong to a better world and you want to have an impact on it. Difficulties in life made you stronger, and nothing in the world can get you upset, angry or mad. THAN THIS BOOK IS FOR YOU. It will teach you that being like this is an awesome thing and will point you to the right direction to move to the next level with your personal life or your business
  • Florian Ferrere-S
    5.0 out of 5 stars Awesome!
    Reviewed in France on October 15, 2016
    I bought the book on kindle because in France it was not available until 2 weeks or more. I learnt english language espacially to read and understand that kind of book. If you want more in your life I think you need to have this one. Grant has something special and you will learn a lot with him ;)
    #BeObsessed