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Business Plan Template And Example: How To Write A Business Plan: Business Planning Made Simple Paperback – December 7, 2015

4.5 out of 5 stars 927 ratings

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Now used by the University of Kentucky entrepreneurship program, University of Pepperdine, and other colleges and high schools across the US, including graduate programs.

See why people are using the revolutionary new way to plan a business outlined in this book, and why they get better results.

HOW THIS BOOK IS DIFFERENT AND DELIVERS RESULTS

Other business planner books teach traditional business planning with cumbersome templates which cause people to get confused and quit, or write ineffective business plans.

STEP 1:

This book starts with only a 3-sentence business plan, which helps you identify your core business strategies.

STEP 2:

After you create your own 3-sentence business plan, you will be guided on how to expand it to a 1-page business plan.

STEP 3:

After you have a 1-page business plan, you will learn how to expand it into a full and professional business plan.

THE BOOK HAS BEEN UPDATED EVERY YEAR SINCE PUBLICATION

The latest edition takes you beyond just writing a business plan. Planning is necessary, but over-planning or planning without starting your business leads to failure.

That’s why the latest edition of this book gives you skills to become a stronger entrepreneur, launch your business, and succeed once your business is up and running.

BENEFITS OF THIS APPROACH
  • Write a higher-quality business plan
  • Identify the most effective strategies for your business
  • Complete your business plan faster
  • Avoid confusion and frustration
EXPERIENCED AND AUTHORITATIVE AUTHOR

Anyone can claim to be a business expert, but the knowledge in this book comes from the author, Alex Genadinik, who has:
  • Coached over 1,000 entrepreneurs
  • Created top business planning apps
  • Taught tens of thousands of people in his business planning courses
  • Guest-lectured at numerous universities
  • Built multiple successful businesses while being an independent entrepreneur just like you
INVEST IN YOUR FUTURE AND FREEDOM

Imagine how great your life will be if you are the owner of a successful business, provide for your family, live comfortably, and avoid daily 9-5 stress.

Take this step to starting your business, achieve financial independence, and gain the freedom you desire.

STRUCTURED AS A BUSINESS PLAN TEMPLATE

One of the chapters in this book is structured like a business plan template with examples for what to write in every section of the business plan. It is meant for you to write your business plan as you read the book.

By the end of that chapter, you will have a professional business plan.

NOW WITH A CASE STUDY OF A $1,000,000 CLIENT

A recent addition in this book is a business plan for a client’s Ecommerce business that I helped take to over $1,000,000 in annual revenue.

You’ll see the business plan for that client and more importantly, what we did to get his business to grow.

AFTER YOU READ THE BOOK

If you are a first-time entrepreneur, after the first few chapters, you will have a much better understanding of business strategies and the steps to get started and succeed.

Invest in your future. Get the book today!
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Book recommendations, author interviews, editors' picks, and more. Read it now.

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Product details

  • Publisher ‏ : ‎ CreateSpace Independent Publishing Platform
  • Publication date ‏ : ‎ December 7, 2015
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 175 pages
  • ISBN-10 ‏ : ‎ 1519741782
  • ISBN-13 ‏ : ‎ 978-1519741783
  • Item Weight ‏ : ‎ 3.21 ounces
  • Dimensions ‏ : ‎ 6 x 0.4 x 9 inches
  • Customer Reviews:
    4.5 out of 5 stars 927 ratings

About the author

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Alex Genadinik
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Alex Genadinik is a successful serial entrepreneur, bestselling Amazon author, and a business coach who's helped over 1,000 entrepreneurs.

After coaching many entrepreneurs, Alex created the concept of the 3-sentence business plan which is the foundation for his business plan book, which is his best book.

This book has been used in high schools and universities around the countries where Alex has traveled and given talks.

Alex is also a scalable marketing expert, a mobile app developer, and an online teacher with over 100 courses and 150,000 students on Udemy:

https://www.udemy.com/user/alexgenadinik/

He is also the creator of the Problemio.com business apps which are some of the top mobile apps for people who are looking to start a business with 2,000,000+ downloads across iOS and Android.

Alex has over 15 books on Amazon, a number of which are the top books in their niche.

He also runs a YouTube channel on business and marketing with 2,000,000+ views: http://www.youtube.com/user/Okudjavavich

Customer reviews

4.5 out of 5 stars
927 global ratings

Review this product

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Customers say

Customers find the business plan book very informative, providing a blueprint to organize thoughts and loads of tips and resources. The book breaks down complex processes into easily doable parts, making it extremely easy to read and use. They appreciate that it covers every aspect of business planning, and one customer notes the author's willingness to provide additional assistance. The book's pacing receives mixed reviews, with some finding it professional while others consider it not professional.

AI-generated from the text of customer reviews

142 customers mention "Information quality"133 positive9 negative

Customers find the book very informative, providing a blueprint to organize thoughts and offering a concise overview of business planning with loads of tips and resources.

"...and instruction, and an end-of-the-book appendix providing a full business plan example, additional books for guidance, free Android and iPhone apps..." Read more

"...He teaches you about your mindset and basics. He tells you in this book that this is not the only book to read to succeed...." Read more

"Love the fact that Alex speaks in non technical terms in a tone that is easily relatable and inclusive...." Read more

"...Right from the get-go Alex's advice is invaluable in helping you get your ideas down so that you can see the positives, negatives, strengths and..." Read more

79 customers mention "Ease of reading"75 positive4 negative

Customers find the book easy to read and understand, with a down-to-earth approach and helpful step-by-step guides that break down complex processes into manageable parts.

"...Furthermore, Alex's book is an easy to read, easy to understand, logically sequenced 9-Chapter guide with ongoing examples on how to envision one's..." Read more

"...fact that Alex speaks in non technical terms in a tone that is easily relatable and inclusive...." Read more

"...In short, this is a great step-by-step guide for getting your plan down on paper and conquering that first hurdle of starting a business." Read more

"...entrepreneurs interested in sound advice given in plain and simple form, concise explanations, and no complicated examples...." Read more

70 customers mention "Value for money"63 positive7 negative

Customers find the book good value for money, describing it as a pleasure to read and a great starting point for first-time entrepreneurs.

"...Furthermore, Alex's book is an easy to read, easy to understand, logically sequenced 9-Chapter guide with ongoing examples on how to envision one's..." Read more

"...Overall this book is really good to learn some basics and then find some more books that go into depths of these topics." Read more

"...I recommend the Kindle version and think it's price to be well worth the read." Read more

"...book for people who are new to writing business plans as a great way to learn and start." Read more

9 customers mention "Content"9 positive0 negative

Customers appreciate the book's content, as it covers all essential aspects of business planning and includes extra resources.

"...speaks in non technical terms in a tone that is easily relatable and inclusive...." Read more

"...It's not going to do the work for you. It gives you the main parts, explains each, and gives a short example of do's (and sometimes don'ts) based on..." Read more

"...It covers the basic and provides a general outline with examples of writing a business book...." Read more

"...I appreciate the resources included!..." Read more

6 customers mention "Author support"6 positive0 negative

Customers appreciate the author's support, with one mentioning that the author provides ways to reach out for additional assistance and is open to working with readers.

"...I do respect his book and openness to working with his readers...." Read more

"...-additional resources to further help -ways to contact the author for additional assistance..." Read more

"...more than a book... it is a simplified process with the offer of assistance along the way...." Read more

"...Also, the author allows you to reach out to him so that you can get some feedback about your work, which is a plus as well...." Read more

6 customers mention "Shortness"6 positive0 negative

Customers appreciate that the book is very short.

"...Alex, writes in a way that is short and sweet, easy to read and factual...." Read more

"Simple, short and to the point. I read this in one evening, making notes as I went through it. Used the info to start developing my plan...." Read more

"While this book is short it is to the point, and a fantastic resource to putting together a business plan, why you need a business plan and how to..." Read more

"Very short and concise. Includes short quips for every subject that you need to include in your business plan...." Read more

7 customers mention "Pacing"4 positive3 negative

Customers have mixed opinions about the pacing of the book, with some finding it not professional.

"...I'd definitely recommend this book as it's a solid resource, especially if you're ready to start your business plan but just don't know how to get..." Read more

"...sample business plan included in the appendix is quite simple and not professional. 3 stars is the most I can give." Read more

"This product is agile, cost effective, tough and worth the price; affordability and durability are the foundation for everyday planner game changers" Read more

"...I felt like I was reading an ad the entire time. This guy isn't a business operator, he's a guy making a living on trying to "help" YOU..." Read more

Outstanding First-Timer's Guide to Developing a Business Plan
5 out of 5 stars
Outstanding First-Timer's Guide to Developing a Business Plan
"How To Write a Business Plan, Business Planning Made Simple" is precisely that. I couldn't have hoped for a better start beginning with this publication. What author makes oneself readily available for interaction with the reader of his book? Alex does just that! In the introduction of the text, Alex invites the readers' contact and communication with him, regarding feed back on the read. I ordered Alex's book because I am a first-time business class student with an assignment to research and report on pursuing a career climb objective or starting my own business. I took the approach of starting a business, so sought guidance in developing my proposal. After the first chapter's recommended exercise, Alex invites the reader to send the completed exercise to him for review and feedback. That is exactly what I did. I heard back from Alex the same day, and have had multiple exchanges with him since. Wow! It's like having a remote instructor at my fingertips! Furthermore, Alex's book is an easy to read, easy to understand, logically sequenced 9-Chapter guide with ongoing examples on how to envision one's business plan, starting with a simple 3-Sentence proposal. The book continues to guide one on expanding into a fully developed comprehensively developed business plan that takes into consideration the necessary financing and marketing of the business venture. Alex's 127 pages of instruction and modeling are far less intimidating to tackle than another publication of nearly 800-pages that I also purchased. Throughout the text, Alex provides on-line resources, including on-line video support and instruction, and an end-of-the-book appendix providing a full business plan example, additional books for guidance, free Android and iPhone apps that provide instruction and guidance in developing 1.) the business idea, 2.) the business plan, 3.) fundraising, and 4.) marketing and making money. Additionally, Alex's support can be obtained from his YouTube channel and social media connections, all of which are listed in the Appendix of this handy-dandy read. A newcomer to the field of business can't go wrong obtaining this text. Thanks to Alex, I have been greatly motivated to seriously pursue my business plan objectives, and hopefully side-step unnecessary blunders along-the-way due to his sage advice and recommendations.
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Top reviews from the United States

  • Reviewed in the United States on September 2, 2018
    "How To Write a Business Plan, Business Planning Made Simple" is precisely that.
    I couldn't have hoped for a better start beginning with this publication. What author makes oneself readily available for interaction with the reader of his book? Alex does just that! In the introduction of the text, Alex invites the readers' contact and communication with him, regarding feed back on the read. I ordered Alex's book because I am a first-time business class student with an assignment to research and report on pursuing a career climb objective or starting my own business. I took the approach of starting a business, so sought guidance in developing my proposal. After the first chapter's recommended exercise, Alex invites the reader to send the completed exercise to him for review and feedback. That is exactly what I did. I heard back from Alex the same day, and have had multiple exchanges with him since. Wow! It's like having a remote instructor at my fingertips! Furthermore, Alex's book is an easy to read, easy to understand, logically sequenced 9-Chapter guide with ongoing examples on how to envision one's business plan, starting with a simple 3-Sentence proposal. The book continues to guide one on expanding into a fully developed comprehensively developed business plan that takes into consideration the necessary financing and marketing of the business venture.
    Alex's 127 pages of instruction and modeling are far less intimidating to tackle than another publication of nearly 800-pages that I also purchased. Throughout the text, Alex provides on-line resources, including on-line video support and instruction, and an end-of-the-book appendix providing a full business plan example, additional books for guidance, free Android and iPhone apps that provide instruction and guidance in developing 1.) the business idea, 2.) the business plan, 3.) fundraising, and 4.) marketing and making money. Additionally, Alex's support can be obtained from his YouTube channel and social media connections, all of which are listed in the Appendix of this handy-dandy read. A newcomer to the field of business can't go wrong obtaining this text. Thanks to Alex, I have been greatly motivated to seriously pursue my business plan objectives, and hopefully side-step unnecessary blunders along-the-way due to his sage advice and recommendations.
    Customer image
    5.0 out of 5 stars
    Outstanding First-Timer's Guide to Developing a Business Plan

    Reviewed in the United States on September 2, 2018
    "How To Write a Business Plan, Business Planning Made Simple" is precisely that.
    I couldn't have hoped for a better start beginning with this publication. What author makes oneself readily available for interaction with the reader of his book? Alex does just that! In the introduction of the text, Alex invites the readers' contact and communication with him, regarding feed back on the read. I ordered Alex's book because I am a first-time business class student with an assignment to research and report on pursuing a career climb objective or starting my own business. I took the approach of starting a business, so sought guidance in developing my proposal. After the first chapter's recommended exercise, Alex invites the reader to send the completed exercise to him for review and feedback. That is exactly what I did. I heard back from Alex the same day, and have had multiple exchanges with him since. Wow! It's like having a remote instructor at my fingertips! Furthermore, Alex's book is an easy to read, easy to understand, logically sequenced 9-Chapter guide with ongoing examples on how to envision one's business plan, starting with a simple 3-Sentence proposal. The book continues to guide one on expanding into a fully developed comprehensively developed business plan that takes into consideration the necessary financing and marketing of the business venture.
    Alex's 127 pages of instruction and modeling are far less intimidating to tackle than another publication of nearly 800-pages that I also purchased. Throughout the text, Alex provides on-line resources, including on-line video support and instruction, and an end-of-the-book appendix providing a full business plan example, additional books for guidance, free Android and iPhone apps that provide instruction and guidance in developing 1.) the business idea, 2.) the business plan, 3.) fundraising, and 4.) marketing and making money. Additionally, Alex's support can be obtained from his YouTube channel and social media connections, all of which are listed in the Appendix of this handy-dandy read. A newcomer to the field of business can't go wrong obtaining this text. Thanks to Alex, I have been greatly motivated to seriously pursue my business plan objectives, and hopefully side-step unnecessary blunders along-the-way due to his sage advice and recommendations.
    Images in this review
    Customer image
    7 people found this helpful
    Report
  • Reviewed in the United States on December 8, 2020
    This book had a bunch of useful information to help start up your business. He does talk about his businesses in this but its to use as an example and goes into more detail further in the book. A lot of people are mentioning that this book is self promotion because he talks about his business. If you were to find an entrepreneur, would you want someone who doesn't have any businesses teaching you or would you want a successful person to teach and motivate you. He teaches you about your mindset and basics. He tells you in this book that this is not the only book to read to succeed. He recommended other books that were not written by him. Overall this book is really good to learn some basics and then find some more books that go into depths of these topics.
    3 people found this helpful
    Report
  • Reviewed in the United States on January 24, 2021
    Love the fact that Alex speaks in non technical terms in a tone that is easily relatable and inclusive.

    Loved the flow of the book - Would have wanted to know a bit more about what to consider for building a business within an existing business
    One person found this helpful
    Report
  • Reviewed in the United States on August 28, 2018
    My wife and I have been talking about starting a business for more than a year, but the hardest part has been the first step: planning. I recently purchased this book on a whim thinking, if anything, it would at least give me an example of how to write a business plan, but it's been so much more. Right from the get-go Alex's advice is invaluable in helping you get your ideas down so that you can see the positives, negatives, strengths and weaknesses of your plan. Working through this book chapter by chapter has really simplified what for me felt like a daunting task at the beginning. Now I look forward to working on my business plan so that I can put it into action.

    In short, this is a great step-by-step guide for getting your plan down on paper and conquering that first hurdle of starting a business.
    4 people found this helpful
    Report
  • Reviewed in the United States on May 23, 2018
    I would recommend this book to all starting entrepreneurs interested in sound advice given in plain and simple form, concise explanations, and no complicated examples. This book is a short introduction to the main factors you should take into consideration when writing a business plan. It's not going to do the work for you. It gives you the main parts, explains each, and gives a short example of do's (and sometimes don'ts) based on the writers business plan for a business planning app, which runs along the length of the book.

    In short, it's the one to start you off with the basics. As the book is pretty short and has no pictures or charts, I recommend the Kindle version and think it's price to be well worth the read.
    8 people found this helpful
    Report

Top reviews from other countries

  • Amazon Customer
    5.0 out of 5 stars 146 pages of gold
    Reviewed in Australia on April 20, 2018
    For all entrepreneurs and small business owners please stop and read this. So easy to read and learnt a lot of actionable tips
  • Fellipe Guimaraes
    5.0 out of 5 stars Awesome
    Reviewed in Brazil on February 11, 2020
    This book is a awesome guide to write your business plan, with a lot of examples and histories that will help your business growth.
  • Roozbeh Hajiraissi
    5.0 out of 5 stars Feedback
    Reviewed in Germany on May 19, 2025
    Since I participated in several courses about Business Plan, it should be confessed that this book is the most straightforward way to target the aims without wasting time which contains all the information and strategies to start from scratch and to start writing BP strategy.
  • Dylan Bridge
    5.0 out of 5 stars A must buy for any first time entrepreneur
    Reviewed in the United Kingdom on September 24, 2020
    One of over a dozen books I have bought as part of my journey as a first time entrepreneur but it is one I continually go back to for help and guidance on a range of issues. It breaks down every aspect of a professional business plan and clearly explains what you need to do in each part to make it a success. The fact the book starts off with a very easy guide to completing a 3 sentence business plan will give any entrepreneur the confidence needed to succeed with at least starting this. It's simple to follow steps make it easy to build a comprehensive business plan. If you're thinking that your business idea is complicated and won't transfer correctly into a business plan, don't worry, there are examples throughout the book of how to construct a business plan for a wide variety of businesses. The book also talks extensively about entrepreneur psychology, finding the right business idea and monetisation tips. It therefore offers far more than just a how to guide to creating a business plan.
  • Amazon Customer
    5.0 out of 5 stars It helped me write a business plan
    Reviewed in the Netherlands on December 10, 2016
    This is a great guide for any beginner to help them write a business plan.
    If this is your first business, get this book.