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Head Strong: The Bulletproof Plan to Activate Untapped Brain Energy to Work Smarter and Think Faster-in Just Two Weeks (Bulletproof, 3) Hardcover – Illustrated, April 4, 2017
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From the creator of Bulletproof Coffee and author of the bestselling The Bulletproof Diet comes a revolutionary plan to upgrade your brainpower—in two weeks or less.
For the last decade, Silicon Valley entrepreneur Dave Asprey has worked with world-renowned doctors and scientists to uncover the latest, most innovative methods for making humans perform better—a process known as "biohacking." In his first book, The Bulletproof Diet, he shared his biohacking tips for taking control of your own biology. Now, in Head Strong, Asprey shows readers how to biohack their way to a sharper, smarter, faster, more resilient brain.
Imagine feeling like your mind is operating at its clearest and sharpest, and being able—possibly for the first time in your life—to do more in less time? What it suddenly became easier to do the very hardest things you do? Or if you could feel 100% confident about your intellect, and never again fear being the person in the room who just isn’t smart enough, or can’t remember something important? How would you treat people if the mood swings, short temper, and food cravings that disrupt your day could simply disappear?
In Head Strong, Asprey shows us that all of this is possible—and more. Using his simple lifestyle modifications (or "hacks") to take advantage of how the structure of your brain works, readers will learn how to take their mental performance to the next level. Combining the latest findings in neuroscience and neurobiology with a hacker-inspired "get it done now" perspective, Asprey offers a program structured around key areas of brain performance that will help you:
- Power the brain with exactly what it needs to perform at its best all day long
- Eliminate the sources of "kryptonite," both nutritional and environmental, that make the brain slower.
- Supercharge the cellular powerhouses of our brains, the mitochondria, to eliminate cravings and turn up mental focus.
- Reverse inflammation to perform better right now, then stay sharp and energized well into your golden years.
- Promote neuron growth to enhance processing speed and reinforce new learning—hotwiring your brain for success.
Asprey’s easy to follow, two-week program offers a detailed plan to supercharge brain performance, including: which foods to eat and which ones to avoid, how to incorporate the right kinds of physical activity into your day, a detox protocol for your home and body; meditation and breathing for performance, recommended brain-boosting supplements; and how to adjust the lighting in your home and work space to give your brain the quality light it thrives on.
A better brain—and a happier, easier, more productive life—is within reach. You just need to get Head Strong.
- Print length352 pages
- LanguageEnglish
- PublisherHarper Wave
- Publication dateApril 4, 2017
- Dimensions6 x 1.13 x 9 inches
- ISBN-109780062652416
- ISBN-13978-0062652416
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Editorial Reviews
Review
“A strong, resilient mind is the cornerstone of a healthy and happy life. In Head Strong, Dave Asprey explains how to ditch the ‘brain kryptonite’ that impedes our cognitive health so that we can all perform optimally—now and in the future.” — Michele Promaulayko, Editor-in-Chief, Cosmopolitan, author of 20 Pounds Younger and Look Better Naked
“Head Strong is a powerfully important book. Dave Asprey knows what it is like to suffer, but also how to take thoughtful action to heal and protect the most important part of humans: our brains. I highly recommend it.” — Daniel Amen, MD, Founder of Amen Clinics, author of Change Your Brain, Change Your Life and co-author of The Brain Warrior’s Way
“Dave Asprey has masterfully utilized leading edge neuroscience as well as his extensive personal experience to create a user-friendly guide that will clearly fulfill its promise to protect, restore, and enhance brain function. Head Strong is a tour de force.” — David Perlmutter, MD, FACN, ABIHM, author of #1 New York Times bestseller, Grain Brain, and The Grain Brain Whole Life Plan
“The small choices we make every day have a major impact on our mental performance. Head Strong offers a program that shows readers how to enjoy enhanced focus, better moods, and more energy. Highly recommended!” — Steven Masley, MD, FAHA, FACN, FAAFP, CNS, best-selling author of The 30-Day Heart Tune-Up and Smart Fat
“Your brain is the most valuable resource you have. Dave Asprey’s Head Strong program is full of simple tools to help you unlock the mental speed and energy of a modern day superhero. If you want to upgrade your performance, this book is a must read.” — Jim Kwik, Celebrity Memory Coach, CEO of Kwik Learning & SuperheroYou
“Over the next decade, we will learn to extend the human lifespan 30-plus years. Mitochondrial health is fundamental to that goal. Head Strong is a comprehensive roadmap for maximizing brainpower and maintaining a strong, sharp, and resilient mind.” — Peter H. Diamandis, MD, New York Times Bestselling Author of Abundance and Bold; Co-Founder, Human Longevity, Inc., XPRIZE & Singularity University
From the Back Cover
Bulletproof Means Smarter, Faster, Happier. . . .
From the bestselling author and creator of BulletproofTM Coffee comes a revolutionary plan to upgrade your brainpower—in two weeks or less.
For the last decade, Silicon Valley entrepreneur Dave Asprey has worked with world-renowned doctors and scientists to uncover the latest, most innovative methods for enhancing mental and physical performance by taking control of his own biology—a process known as “biohacking.” In his first book, The Bulletproof Diet, Asprey shared his biohacking tips for creating a better body. Now, in Head Strong, Asprey shows readers how to biohack their way to a smarter, faster, sharper brain—in two weeks or less.
Ask yourself: How would your life and health improve if your mind were working at its full potential? You’d be able—possibly for the first time in your life—to do more in less time. Instead of experiencing fatigue, lack of focus, forgetfulness, and food cravings on a daily
basis, you would enjoy sustained energy, productivity, and mental clarity. You’d be able to accomplish even the most difficult tasks with ease and feel confident about everything you do. And instead of getting older, you’d just get better.
In Head Strong, Asprey shows that all of this—and more—is possible. Following his program, which combines the latest insights from neuroscience with a hacker-inspired focus on fast results, you will learn how to take your mental performance to the next level. The Head Strong program will help you
- Supercharge the cellular powerhouses of your brain, the mitochondria, to enhance energy and enhance mental focus
- Power your brain with the nutrients it needs to perform at its best all day long
- Eliminate toxins and other sources of brain “kryptonite” that slow you down
- Reverse inflammation to perform better right now and stay sharp well into your golden years
- Promote neuron growth to enhance your brain’s processing speed and hot-wire you for success
A better brain—and a happier, more productive life—is within reach. It’s time to get Head Strong.
About the Author
Dave Asprey is the creator of the hugely popular Bulletproof Coffee and founder of the Bulletproof company. A four-time New York Times bestselling author, he hosts the top-100 podcast The Human Upgrade with Dave Asprey (formerly Bulletproof Radio) and has been featured in Men’s Health, Outside magazine, Wired, and Vogue, and on Fox News, Nightline, The Dr. Oz Show, The Joe Rogan Experience, CNN, and hundreds of others. Called the “father of biohacking,” he’s spent the last two decades working alongside world-renowned doctors, researchers, scientists, and mystics to unlock new levels of happiness and mental and physical performance. Asprey is also an active investor in the wellness space, and is the founder and CEO of Bulletproof Media, Upgrade Labs, TrueDark, and 40 Years of Zen.
Product details
- ASIN : 0062652419
- Publisher : Harper Wave; Illustrated edition (April 4, 2017)
- Language : English
- Hardcover : 352 pages
- ISBN-10 : 9780062652416
- ISBN-13 : 978-0062652416
- Item Weight : 1.2 pounds
- Dimensions : 6 x 1.13 x 9 inches
- Best Sellers Rank: #104,325 in Books (See Top 100 in Books)
- #156 in Nervous System Diseases (Books)
- #417 in Healing
- #1,615 in Happiness Self-Help
- Customer Reviews:
About the author

Dave Asprey is the "Father of Biohacking" and founder of Bulletproof 360, Inc. He is a four-time New York Times bestselling author, host of the Webby award-winning podcast Bulletproof Radio, and the creator of the global phenomenon Bulletproof Coffee and the Bulletproof Diet.
As an overweight, overworked, and unhealthy Silicon Valley entrepreneur, Dave found himself with a dire decision to make - get a healthy mind, body, and spirit, or live a much shorter life span. Dave chose to not only live but to thrive and share that knowledge with his community. He has spent the past two and a half decades scouring the planet from Tibet to the Andes discovering and engineering ways to fully realize human potential. Transforming himself into a super high-performing human being, the experience and knowledge gained was too valuable not to share.
Through the Bulletproof Diet, countless biological experiments, and simple life "hacks", Dave has maintained a 100-pound weight loss, upgraded his brain, and transformed himself into a happy and gratitude-filled husband, father, writer, executive, and human being. With over 200 million downloads of his Human Upgrade podcast, millions of monthly unique visitors to the Dave Asprey blog, and of course the Bulletproof 360 products in millions of households worldwide, Dave has created a movement that shows us the power of intention and the limitless possibility of the human spirit and incredible capacity of the physical body.
Being Bulletproof is the state of high performance, where you take control of your biology and your environment. Dave shares his journey of self-discovery as an example that can lead you towards unlocking your full birthright potential.
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To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the book provides useful and empowering information. They find it easy to read and understand, with clear and concise language. The book offers good value for money and is considered a great starting point on the journey to good health. Readers report that the book provides actionable guidelines to maximize energy levels and improve performance.
AI-generated from the text of customer reviews
Customers find the book informative and useful. They appreciate the well-researched content and references. The book has a positive impact on their lives, providing actionable advice and effective strategies. Readers mention it's an interesting read that summarizes the best biohacks discussed in the podcast.
"...I found pretty much all of the information in the book extremely helpful; even the parts that were review for me were presented so well that I felt..." Read more
"...his podcast episodes, but this book does a really great job of summarizing the best Biohacks discussed in the podcast and putting them in a holistic..." Read more
"...I really like how well referenced the book is; it is like a science article that references the original sources of information and data...." Read more
"...The book maps out all the ways that these incredible elements of our micro-biology play a major role in our brains, life style choices and decisions..." Read more
Customers find the book easy to read. They appreciate the author's value for readers' time. The recommendations are helpful and the book is a quick read.
"...Dave put an immense amount of effort into this book, really values the readers' time, and genuinely wants to help others live life on a higher..." Read more
"I would give 4.5 stars if I could. This is a great book, I learned a lot from it...." Read more
"...Now with Head Strong, a most readable book, the directions for even more improved performance are made super simple to follow...." Read more
"This book is a surprisingly quick read, especially if you focus on the advice sections and skim through the science explanations...." Read more
Customers find the book easy to understand and approachable. They appreciate the clear, concise language and explanations in a non-science or medical way. The suggestions are practical and easy to implement. The book distills complex information into simple truths and protocols that can improve quality of life.
"...as part of my lingering post-TBI issues, but Head Strong was so coherently written and well-organized that I found it easy and quite enjoyable to..." Read more
"...the directions for even more improved performance are made super simple to follow...." Read more
"...The book is well organized, and each chapter ends with a nice and short summary...." Read more
"...As a techie myself, I find it very easy to read Dave Asprey's book, I get the geek humor, I can totally relate to how he thinks, but I am truly..." Read more
Customers find the book a good starting point for those interested in health. They appreciate its common-sense approach and value of doing the work. Readers also mention it's worth reading with a critical mind and cross-referencing the parts they think are important.
"...He has inspired me to go further and further to improve and optimize my health. I feel like he has made being healthy cool...." Read more
"...body at its maximum then I can also enhance my entire health, financial earning power, and happiness with myself...." Read more
"...world's most popular beverage and that it does actually have a lot of health benefits...." Read more
"...ideas and knowledge points from this book so I consider it well worth the cost. Consider it a cheap form of coaching - but very effective." Read more
Customers find the book helpful for boosting their energy levels. They say it provides actionable guidelines on how to maximize their energy and navigate their health. The book offers insights into diet and habits that support steady, healthy energy production. Readers mention they have the energy to power through their day and read without brain fog.
"...While Asprey may indeed have superhuman energy levels, this should be disclosed in this book as well...." Read more
"...(100 lb weight loss, debilitating pain gone, brain fog gone, almost limitless energy etc)...." Read more
"...I'm down about 20 lbs and still going, more energy than I know what to do with and sleeping well...." Read more
"...steps he offers to upgrade my mitochondria, which means increasing my energy levels...." Read more
Customers find the book provides useful information on mitochondrial functions and how to increase their function. They appreciate the author's views on brain and mitochondrial health, putting them in a holistic context. The book makes a convincing argument for the importance of healthy mitochondria and offers tips for improving energy and brain function.
"...] This book makes the case that optimizing your Mitochondria is the ultimate performance enhancing Biohack because your Mitochondria are the..." Read more
"...that these incredible elements of our micro-biology play a major role in our brains, life style choices and decisions, performance and even our..." Read more
"...love that Dave included all the lifestyle pieces that impact our mitochondrial function, as well as the nutritional component...." Read more
"...my Chron's disease over the last 5 years is that everything starts with healthy mitochondria–this book not only reinforces that idea but gives you..." Read more
Customers find the book's reading pace engaging. They say it activates their minds and guides them to take charge of their lives. The material is exciting to read about how they may help their MS damaged, improve memory and disposition on a daily basis. The style is compelling and speaks to the heart of the reader.
"...doing it every morning for a few days and I'm amazed at how much it energizes me and clears my head...." Read more
"...of our micro-biology play a major role in our brains, life style choices and decisions, performance and even our overall levels of happiness...." Read more
"..."red pill/blue pill" section with facts and eye opening questions about sleep habits, mid-day brain fog, and even food sensitivities...." Read more
"...The author is clearly passionate about his beliefs, and he states many times that his intention is to live to the age of 180, primarily through the..." Read more
Customers find the book helpful for boosting performance, both cognitively and physically. They mention it helps them have more energy, perform better, and stay productive. The book provides detailed information on how to care for and optimize the performance of their energy generators, mitochondria.
"...the case that optimizing your Mitochondria is the ultimate performance enhancing Biohack because your Mitochondria are the fundamental energy..." Read more
"...play a major role in our brains, life style choices and decisions, performance and even our overall levels of happiness...." Read more
"...The results are nothing short of AMAZING! I considered myself to be a really healthy person...." Read more
"...My productivity has increased significantly, brain fog has cleared and I can think faster...." Read more
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Excellent book!
Top reviews from the United States
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- Reviewed in the United States on April 22, 2017I've been following Dave's podcast and Facebook (and applying his advice) for a couple of years now, so I wasn't sure how much new information I'd find in this book. In fact, I ordered it mainly out of gratitude to Dave because the information he's disseminated has been largely responsible for giving me my life back. After a couple of concussions and disabling post-concussion syndrome, extreme food sensitivities, and mysterious and severe cognitive problems that had plagued me for the last decade, applying Dave's advice from Bulletproof Radio and social media posts has been THE difference between being totally debilitated and being able to function. I truly don't even want to imagine where I'd be if I hadn't discovered Dave's work by watching his TED talk two years ago.
That being said, I was surprised and impressed at the amount of hacks and information in this book that I'd never heard before. Several bits of info he gives about how the body functions on a cellular and mitochondrial level explained patterns I'd noticed in my health that had previously been a mystery to me. I've been trying some of the hacks he presents, and have noticed a significant improvement in how I feel and function. This book finally convinced me to try two things I'd been putting off for a while. One is the Wim Hof breathing method, which Dave explains succinctly and clearly; I've been doing it every morning for a few days and I'm amazed at how much it energizes me and clears my head. The other is true Bulletproof coffee - Head Strong contains an explanation for why actually blending the butter and oil into the coffee (rather than just gently mixing it all together by hand as I usually do) makes it more effective. So this morning I broke out the blender, and blended one tablespoon each of XCT oil (I haven't graduated to Brain Octane quite yet) and pastured, cultured butter with mold-free coffee. Now I finally see why Dave's always talking about Bulletproof coffee. I feel like I can take on the whole world this morning. This is definitely my new daily breakfast.
I found pretty much all of the information in the book extremely helpful; even the parts that were review for me were presented so well that I felt I gained a new understanding of them. Everything in this book should be common knowledge, and hopefully the book will help that happen. The book's focus on mitochondrial health makes the biohacks it contains relevant to and useful for pretty much all health problems, not just cognitive ones. Dave is a fantastic writer as well; I struggle with reading comprehension as part of my lingering post-TBI issues, but Head Strong was so coherently written and well-organized that I found it easy and quite enjoyable to read. He intersperses little jokes throughout the more technical information that keeps it light and reader-friendly, which I appreciated. The bullet points at the end of every chapter are quite useful as well. It's clear that Dave put an immense amount of effort into this book, really values the readers' time, and genuinely wants to help others live life on a higher level.
I don't normally review books, but this one inspired me to write this lengthy and glowing review. That's how much I value it and hope it gets widely read and distributed. My sister, who has fibromyalgia but is resistant to trying anything that might improve her condition, even decided to read this book since she's heard me mention Dave's work so many times. I'm positive that applying almost anything in this book will help her. As someone who's steadily conquering my multitude of health problems one by one using the information in this book and following the Bulletproof lifestyle, I sincerely and emphatically recommend Head Strong to anyone who wants better health.
- Reviewed in the United States on October 31, 2017The media could not be loaded.
Mitochondria are billions of tiny, ancient bacteria that power your individual cells. You've probably heard of them before, I'll explain more in depth later what Mitochondria are but for now I think a Star Wars metaphor will suffice. In Star Wars the Jedi have their powers because of the midichlorians, which are a microscopic life form that are shared by all living things, that give the life force to all living things. That's not far off from what Mitochondria actually are!
There's an important point I want to you to remember...
Mitochondria are to genes what free will is to predetermination.
This idea of Predetermination seems to be very popular, this is this idea that every molecule in your body and indeed every atom in the universe is bound by laws of physics and mathematics.
You can often predict quiet accurately what a given atom, molecule, cell, organism, group, species, environment or even planet is going to do based upon established natural laws.
We know, almost exactly, where Mars in going to be in 6 months.
We know when a species is going to do their seasonal migration.
We often know what's going to make a tumor of cancer cells grow and take over a vital organ.
It would seem that the universe is quite predictable maybe even predetermined, with one exception, us humans.
We seem to make some very random decisions that sometimes totally surprise everyone. From the insides of our own heads it certainly seems like we have free will doesn't it?
We will debate back and forth with ourselves on decisions and finally go with the option that was seemingly quite unpredictable.
Making a big decision we will write down a big list of prose vs cons to help us decide carefully between options.
As I write this very article I make decide between the words, prose and metaphors that will best communicate the ideas my mind is refining.
So this presents a big question, perhaps the biggest question, do we have free will or are we just playing out script that's already been written for us?
Religion, since time immemorial, did a pretty good job at addressing this seeming paradox.
In religion, god knows what you are going to do.
God knows what's going to happen in the future.
God has laid out of a path of challenges and lessons for us so that we can ultimately end of leaving this world better than we found it.
Yet, in most religions god gives us free will or agency.
God encourages us to be moral.
God offers us incentives to be better people or communities but ultimately leaves the decision up to us.
But, as many atheists have pointed out, this is on the surface a contradiction. Well, it's a contradiction that's reflective of the paradox of free will vs predetermination that profoundly confuses astrophysicists, neuroscientists, quantum physicists and social scientists and philosophers
Here's my take on this...
It would seem that, at scale, we have very little free will.
Here's what I mean by this...
When you get a statistically significant, similar group of people together you can quiet accurately predict what they are going to do. If you get a group of people with a specific IQ range you can quite accurately predict how many of them will get jobs, how much money they will make, if they will get married, have kids or go to jail. At scale, viewed as group, they have disappointingly little free will.
Similarly, if you look at the grand course of your life, at scale, predetermined factors seem to really limit what you'll do and what you can become.
For example; I was one of these ambitious young adults that was really determined to became a millionaire by the time I was 30 and I read a lot of books about what this was going to take and tried really hard, yet I totally failed. Now I probably have a pretty average net worth of an male, American 30 year old. Despite all my agency, I ended up quiet average.
So even though we seem to have quiet a lot of micro-agency or free will in our short term, moment-to-moment, day to day decisions long term, at scale, you will likely end up being statistically quiet average for...
Your sex
Your race
Your height
Your attractiveness
Your intelligence
The social class you were born into
These predetermined factors define almost everything about how your life is going to go.
And what is the programming that fundamentally underlies these things?
Your genes. More than anything else, your genes determine whether you are going to be really successful, happy or end up in jail.
Your genes are your destiny
This is an uncomfortable and politically incorrect truth that...
The self help gurus won't admit to you because it undermines their transformation via positive thinking, self esteem or just be confident messaging.
The genetic researchers and scientists won't admit to you because politically incorrect opinions can get them fired from their institutions or get their funding denied.
Politicians certainly won't admit this to you because they sell you the illusion of free will and self determination via democracy.
Even the companies that sell Biohacking products and Mitochondrial supplements won't admit this to you because they don't want to insult their potential customers.
Defy your genes
So if everyone in your family, is really successful and happy then that's a good sign that you have the kinds of genes that will lead you inevitably to become successful and happy. But if not, if your family is kind of a disaster, then it's going to take really herculean energy, discipline and motivation for you to defy your genes and resist this gravity of epigenetic trauma that is powerfully and subtly pulling you down a path of mediocrity.
If you've ever felt like you kind of repeat the same mistakes and the same relationships and no matter how hard you try it doesn't seem like you can reach escape velocity of momentum away from the black hole that is your past then that's good sign that your genes are running your life.
Genes vs Mitochondria
The good news is that you can overcome your genes with your Mitochondria, sometimes in a quiet literal way, where fully functional Mitochondria allows us to overcome epigenetic trauma, it switches off vestigial defense mechanisms in our genes and psychology that don't serve us.
And having our Mitochondria working right gives us the energy and motivation to consistently practice helpful habits because, ultimately we are what we repeatedly do.
About Head Strong
Like Tools of Titans by Tim Ferriss, the book is a refined version of Dave Asprey's podcast, you could learn everything in this book by just listening to the Bulletproof podcast.
So you could of course save yourself the $12 and the 9 hours of reading by just listening to all his podcast episodes, but this book does a really great job of summarizing the best Biohacks discussed in the podcast and putting them in a holistic context of optimizing your Mitochondria. I don't recommend you buy and read every book I review, but this book I really do!
Top reviews from other countries
- Sherry ParanReviewed in Canada on September 9, 2024
5.0 out of 5 stars Helpful!
I've been on the Bulletproof Keto diet for about 5 years now. I feel cognitively better- more clear, more focused and have a better memory than when I was younger in my twenties, thirties etc. I'm 78 years old.
This book has new information and is helping me improve my sleep and exercise routines. Recommend this book and all his others!
-
LeninhaReviewed in Brazil on November 2, 2020
5.0 out of 5 stars Must read
Perfeito!!! Como todos os livros de Dave asprey é um must read ( tem que ler). Muita informação nova e de qualidade. E muita informação que já temos conhecimento . Livro de cabeceira
-
DiegoReviewed in Mexico on October 25, 2019
1.0 out of 5 stars Un anuncio mal documentado
Es un anuncio mal documentado de la compañía de Dave Asprey. Básicamente te invita a a seguir una dieta cetogénica y a comprar sus productos. Está obsesionado con el moho porque tuvo problemas de chico y cree que todo lo contiene.
- Amazon CustomerReviewed in India on August 13, 2017
5.0 out of 5 stars The best book in the world !
It is mist read will completely change your life and perspective of seeing the world this books gives you some amazing bio hacks that will help you to perform 5 times better than you are , by allowing yourself get access to you brain's untapped potential !
- Richard B.Reviewed in the United Kingdom on June 30, 2017
5.0 out of 5 stars The boys done good!
Headstrong is about energy, health and vitality and how to build a life that supports more and makes more of all 3. It's the best book out there at the moment on the subject, and Dave has endangered his health at times, testing for the best methods (hacks) for all of us. Good bloke, and his supplements pack one hell of a kick too. From MCT oil to Ozone therapy, from liposomals to which lights to fit at home, it's refined, jam packed, and arguably a tad obsessive. If you did 50% of the program though, properly you would feel 100% improvement.