Read at your own risk. Outside of, perhaps, religious texts, there isn't a book more life-changing than this for men. Have you ever wondered why women claim to like "nice guys," but reject you for being one, and then date a jerk? Do you wonder why those girls in high school friend-zoned you or, despite witnessing millions of acts of 'friend-zoning,' women, universally, believe it doesn't exist? Then, complain about "players?" (men who essentially friend zone them?) Have you pondered how so many women say, "I can't find a good guy," while you and 100, lonely "good guys" follow her around? How about why women treat you completely different when you're playing in your indie-rock band than they do at your day job? Or, why women say one thing and mean another? Or, why the women you want ignore you, and the ones' you don't obsess over you? Or, why some men who approach women are well-recieved, while others are "creeps," "sexual harrassers," or worse? Does it seem like you live on a different planet and speak a different language than women? Do you feel like you constantly do everything you can to please your girlfriend/wife, listen to her requests and she still seems cold, distant and refuses intimacy? Have you been left zeroed-out or baffled as to how your ex-girlfriend/wife moved on so quickly after your break up? Do women seem capable of heartless acts? Do you ever wonder why women seem so naive to male experience? Does it seem like the world is completely stacked against men but yet you constantly hear about male entitlement, patriarchal oppression, how awful men are.. meanwhile, you and all your friends love women and just want girlfriends? Despite all of the craziness, do you adore women and want them in your life? Do you want to understand women and improve yourself to be the best man you can be so that you will have more control over your future relationships with women? This book is a lot of different things. It's full of a kick-you-in-the butt, cold, hard truths about intersexual dynamics and how relationships between men and women can be understood far better through the lens of biology, genetics and evolutionary psychology. Why do so many men, universally, fear the rejection of one woman in a World with 4 billion of them? Could it be because evolutionarily-speaking your hindbrain still functions as it did in the hunter-gatherer past, when the rejection of one woman could mean social outcasting from your tribe? If it's not, why is this a universal experience for men across the globe? Why do billions of men who never communicated, prior the internet, share the exact same experiences with women? Did the women all meet up and decide to "friend zone" guys and date jerks, or is there a common biological reason for this? The reality is, while all women are "different," in an intrinsic sense, they all share biological attraction cues, much like all men like physical characteristics, you may be naive to. Learn them. This book will teach you: The first step to understanding and doing better with women (and all areas in your life) is understanding the reality of how women are, act, think, feel and why. It is tossing out the false narrrative and belief that men and women are exactly the same biologically that is constantly pushed today. It is understanding that "equal" does not mean "the same." The downsides: If you google this book or the 'red pill' you will find lies being propogated to make it out to be sexist, mysognistic or part of some 'mens rights activist' club. All of these claims are false and you will find out, in the book, why they exist and are prevelant, in order to suppress the information inside. Women don't actually want men to know their secrets, that's why they told you to be a "nice guy." However, this book is not sexist or anti-woman at all. In reality, it is about understanding women, loving and putting yourself first so you can be the man women actually want to be with. It is not a "cheat sheet," "pick up guide," "road map," "self help" book or "dating coach manifesto." You will have to take the information inside and choose your own path. Most importantly, once you read this book, you will never be able to go back to the disolusioned person you were prior. Even if you try, you will notice the truths inside this book everywhere you go, especially in the actions of women in your life. You may also experience a period of time where you feel like you're the only person on Earth who witnessed an alien landing and you want to tell everyone about it only to find no one believes you even though you have proof and photos. The truth will become so clear to you that the people around you may seem like robots, plugged into the matrix, unable to hear you. This can be frustrating. Especially when you just want to help fellow men avoid the pitfalls of relationships that are now completely obvious to you. However, hopefully, you'll eventually let that go and use the information to better your own life, help those who will listen, and build on your own success with intersexual dynamics, with or without them. Lastly, the author, Rollo, was originally (and still is) a blogger. This book is a collection of essays and, thus, doesn't follow a very linear structure. There is some lingo and acronyms, used in the online community, you may need to brush up on, like "AFC" = Average frustrated chump. I think a future re-release of this book with a term-glossary would do wonders in helping turn more people onto the information. Don't be afraid. Change your life, gentleman.