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Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0 Revised Edition) Hardcover – October 21, 2014
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Winner of the International Book Awards for General Business
Winner of the Readers' Favorite International Book Award for Non-Fiction Business
This is the first major revision (2022) to Scaling Up since it was published in 2014. With over 500,000 copies in print, it’s become the standard for scaling any for-purpose or for-profit organization. In Scaling Up, Harnish and his contributors share practical tools and techniques for scaling an industry dominating business while enjoying the journey. This book is written so everyone — from frontline employees to senior executives — can get aligned in contributing to the growth of the firm. Scaling Up focuses on the four major decisions every company must get right: People, Strategy, Execution and Cash and includes a series of new One-Page tools, including the often copied One-Page Strategic Plan and Rockefeller Habits Execution Checklist™. More than 80,000 firms around the globe have used these tools to scale their organizations successfully. You can too!
- Print length256 pages
- LanguageEnglish
- PublisherGazelles, Inc.
- Publication dateOctober 21, 2014
- Dimensions7.3 x 0.8 x 9.3 inches
- ISBN-100986019526
- ISBN-13978-0986019524
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Scaleup Expert. World-Renowned Speaker. Bestselling Author.
Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO), with over 16,000 members worldwide. Founder and CEO of Scaling Up, a global executive education and coaching company with over 200 partners on six continents, Verne has spent the past four decades helping companies scaleup.
He’s the author of the bestseller Mastering the Rockefeller Habits; authored The Greatest Business Decisions of All Time, for which Jim Collins wrote the foreword; and wrote Scaling Up (Rockefeller Habits 2.0) which has been translated into 22 languages and has won eight major international book awards including the prestigious International Book Award for Best General Business book. His latest book, Scaling Up Compensation, rocketed to the #1 HR book on Amazon.

Editorial Reviews
Review
"Scaling Up addresses the second half of the venture ball game, something often lost in all the hoopla about incubating disruptive innovation during the first half. Half-time scores don't matter - it's all about how you finish the game. So get yourself into Verne's locker room for a great half-time pep talk, and then get yourself out on the field to play a great second half." — Geoffrey Moore, Author of Crossing the Chasm
“Verne delivers more value per page than anyone else in the business!” — Henry McGovern, co-founder and Chairman of AmRest (WSE: EAT)
"Scaling Up not only opened my eyes and helped direct my focus as the new leader of this non-profit organization, but the concept itself literally became our new holistic initiative. With these new skills, we were able grow our organization exponentially and reach out to new funders." — Joshua Troderman, CEO, Shalom Learning
“Verne Harnish is more committed to helping companies grow than any other person on the planet. Really. He’s also radically practical in his approach and that is reflected throughout this terrific book.” — Patrick Lencioni, president, The Table Group; best-selling author of The Five Dysfunctions of a Team and The Advantage
“Fast-growing companies — not small ones or big ones — create almost all the jobs and innovation in our economy, and Verne has been an invaluable guide to leaders of such companies, like me. Scaling Up helps us put in place the disciplines critical to building a significant business.” — Graham Weston, Chairman and CEO, Rackspace (NYSE: RAX)
“Verne’s tools and techniques have been key to scaling up Benetton to become the #1 international fashion brand in India. They work!” — Sanjeev Mohanty, CEO, Benetton India
“Imagine walking into a library and finding one book that captures the ideas of all the books in the library. Scaling Up is that business book. You will not have to go any farther.” — Jack Stack, founder and CEO of SRC Holdings; best-selling author of The Great Game of Business and A Stake in the Outcome
“We’ve scaled up our company from a single office near Calgary to 2,000 employees in 165 locations across Western Canada. Verne’s tools and techniques have been critical to helping us drive and manage this growth during my 20 years as CEO — and ultimately to freeing me up as the founder to pursue other interests.” — Scott Tannas, founder and Vice Chairman, Western Financial Group; senator, Canadian Parliament
“Scaling up a significant business requires precisely the kind of discipline and focus detailed in Verne’s practical and ‘how-to’ driven book.” — Scott Farquhar, co-founder and CEO, Atlassian
“Verne Harnish has once again proven he’s the Growth Guy. Scaling Up is packed with the tools to help you bust through the barriers to growth and climb learning curves faster. But don’t let your leadership team carry the load alone — multiply your impact by sharing the book with every employee on your team.” — Liz Wiseman, best-selling author of Multipliers and Rookie Smarts
About the Author
Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO), with over 14,000 members worldwide, and chaired for fifteen years EO’s premiere CEO program, the “Birthing of Giants” held at MIT, a program in which he still teaches today. Founder and CEO of Scaling Up, a global executive education and coaching company with over 180 partners on six continents, Verne has spent the past three decades helping companies scale up.
He’s the author of the bestseller Mastering the Rockefeller Habits which is translated into 9 languages; and along with the editors of Fortune, authored The Greatest Business Decisions of All Times, for which Jim Collins wrote the foreword. His latest book Scaling Up (Rockefeller Habits 2.0) has won eight major international book awards including the prestigious International Book Award for Best General Business book.
Verne also chairs the annual ScaleUp Summits in collaboration with Bloomberg and serves on several boards including chair of The Riordan Clinic; co-founder and chair of Geoversity; and board member of the Million Dollar Women’s movement. A private investor in many scaleups, Verne enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.
Product details
- Publisher : Gazelles, Inc.
- Publication date : October 21, 2014
- Edition : First Edition
- Language : English
- Print length : 256 pages
- ISBN-10 : 0986019526
- ISBN-13 : 978-0986019524
- Item Weight : 1.45 pounds
- Dimensions : 7.3 x 0.8 x 9.3 inches
- Best Sellers Rank: #86,428 in Books (See Top 100 in Books)
- #17 in Systems & Planning
- #65 in Entrepreneurship (Books)
- #82 in Business Management (Books)
- Customer Reviews:
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Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)Merchant Video
About the author

Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO), with over 18,000 members worldwide, and chaired for fifteen years EO’s premiere CEO program held at MIT, a program in which he still teaches today.
Founder and CEO of Scaling Up, a global executive education and coaching company with over 260 partners on six continents, Verne has spent the past four decades helping companies scaleup.
He’s the author of the bestseller Mastering the Rockefeller Habits; authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword; and wrote Scaling Up (Rockefeller Habits 2.0) which has been translated into 26 languages and has won eight major international book awards including the prestigious International Book Award for Best General Business book. His latest books Scaling Up Compensation and 12 Habits of Valuable Employees rocketed to the #1 HR books on Amazon upon release.
Verne serves on several boards including vice chair of The Riordan Clinic; co-founder and chair of Geoversity; and board member of the social venture Million Dollar Women. A private investor in many scaleups, Verne enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.
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Customers find this book to be a superb guide on business strategy, praising its concise and clear presentation of skills and techniques. Moreover, the book provides valuable tools for building scalable businesses, and customers consider it worth its weight in gold. They appreciate its effectiveness in driving flawless execution and its fast-paced structure, while also noting its actionable content and engaging stories.
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Customers find the book highly readable, describing it as a superb guide to business strategy and a Godsend.
"...To help organizations achieve results, the author delivers detailed (detailed!) processes in four major areas: People, Strategy, Execution, and Cash...." Read more
"...The Rockefeller Habits framework is especially valuable, helping leaders stay focused on the right priorities while keeping their teams aligned...." Read more
"...innovation consultant working with large companies, I found it filled with tools, worksheets, and real-world examples that make it easy to implement..." Read more
"...true, the book does offer an organized collection of some very sound advice that would benefit all size companies. Staying in business..." Read more
Customers find the book easy to read and appreciate its concise format, with one customer noting how it clearly lays out skills and techniques.
"...To help organizations achieve results, the author delivers detailed (detailed!) processes in four major areas: People, Strategy, Execution, and Cash...." Read more
"...you will fail. To this end, he offers a thorough description of a set of practical tools and techniques that cover each of the four..." Read more
"...The chapters about execution begin by emphasizing that establishing clear, smart and laser-focused priorities should be the first step to achieve..." Read more
"Scaling up is an amazing school book, very good overview of how to have controlled measurable growth...." Read more
Customers praise the book's scalability content, describing it as a must-read for business owners and CEOs, and highlighting its tools for building scalable businesses.
"...meeting, the monthly management meeting, and the quarterly and annual planning meetings. I’ve become a born-again-meeting-rhythm-freak!..." Read more
"...Harnish lays out a clear framework for scaling efficiently, covering the four critical areas: People, Strategy, Execution, and Cash...." Read more
"...working with large companies, I found it filled with tools, worksheets, and real-world examples that make it easy to implement the concepts..." Read more
"Scaling up is an amazing school book, very good overview of how to have controlled measurable growth...." Read more
Customers find the book to be worth its price, describing it as "worth millions" and "worth its weight in gold."
"...for improving the cash conversion cycle to build and maintain healthy amounts of cash that can be used for investment purposes...." Read more
"...but Scaling Up has something these books don't have--instant high value usability from cover to cover...." Read more
"...The tools inside are a great value, too...." Read more
"...The idea of focusing on People, Strategy, Execution, and Cash is especially meaningful to me as an entrepreneur who founded a business that has been..." Read more
Customers find the book highly effective, delivering practical strategies that help achieve great success in different ventures and drive flawless execution.
"...of couples who have chosen to do use the format and are happy, successful and have two gorgeous kids. Added to this is the claim that &..." Read more
"Excellent read, very practically and already started using some of the techniques before finishing the book...." Read more
"...many absolutely superb books on business strategy, leadership, high performance teams, company culture and such but this is a rare book that not..." Read more
"...allowed me to get my group of 30 employees aligned and on track to sustained high performance...." Read more
Customers appreciate the pacing of the book, describing it as fast-paced and well-structured, with one customer noting its four main sections.
"...helping leaders stay focused on the right priorities while keeping their teams aligned...." Read more
"...The book is structured in four main sections: Scaling up people Scaling up strategy Scaling up execution..." Read more
"...Up" does an outstanding job of piecing it all together in a cohesive and surprisingly readable format...." Read more
"...large collection of other books, the way they have been merged together into one cohesive and actionable repository is really valuable...." Read more
Customers find the book actionable, with one mentioning it provides valuable business tips and another noting it covers the actual running of a real business.
"Scaling Up by Verne Harnish is one of the most practical, actionable business books I’ve read...." Read more
"...they have been merged together into one cohesive and actionable repository is really valuable. Cons: *..." Read more
"...for any business leader trying to build an engaged team and a dynamic business...." Read more
"...It was an easy read filled with actionable tips that just make sense. I have an MBA but didn't learn half of this info at school!..." Read more
Customers enjoy the stories in the book, with one mentioning that each chapter contains substantial content and another noting how the real-life examples support the concepts.
"...These are four big chapters. Each chapter is divided into smaller sections...." Read more
"...listening to a podcast and am extremely impressed at how much content is in each chapter...." Read more
"...No theory is described well enough to be useful. Stories are cliche." Read more
"Useful stories and practical entry to tools many may already know but don't get the full service out of...." Read more
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- Reviewed in the United States on December 14, 2018I received this anonymous letter today:
Attn: Book-of-the-Year 2018 Awards Committee
Dear John,
As you and your team gather in your plush executive offices (or perhaps at your gourmet dinner meeting) to discern your pick for the 2018 Book-of-the-Year Honors, please give this gem your serious consideration. I have 12 reasons why your readers would thank you profusely—should you name “Scaling Up” as your top book of 2018.
If you pick this book, you’ll have to write the summary (all that unnecessary filler stuff you write that goes on and on and on). I think readers of your book reviews, however, would prefer just getting to the good stuff, like these 12 reasons:
Reason #1. $20 AWARDS. Read about the Colorado company that required every manager—every month—to submit three ideas “for increasing revenue, reducing costs, or making something easier.” Managers who submitted the top 20 ideas—as determined by the CEO who responded to every idea submitted—received $20 cash per idea at the monthly managers meeting. (See page 166.)
Reason #2. BEST QUOTE. “Senior leaders know they have succeeded in building an organization that can scale—and is fun to run—when they are the dumbest people in the room! In turn, if they have all the answers (or act like they do), it guarantees organizational silence, exacerbates blindness (the CEO is always the last to know anyway), and means the senior team ends up carrying the entire load of the company on their backs.” (See page 5.)
Reason #3. THE WEEKLY MEETING. John, I know you’re a big fan of weekly meetings, but you never convinced me of the value of wasting everyone’s time weekly. But Verne Harnish, the brilliant author of “Scaling Up,” has totally convinced me! The “Rockefeller Habit #3: Meeting Rhythm” chapter gives amazing detail on four types of meetings: the daily huddle, the weekly meeting, the monthly management meeting, and the quarterly and annual planning meetings. I’ve become a born-again-meeting-rhythm-freak! (See pages 175-190—the most helpful 15 pages I’ve read all year.)
Reason #4. “EVERYTHING IS FINE!” As an example of the helpful detail on meetings, Harnish drops in frequent warning icons. “What’s the rock in your shoe?” is a high priority meeting agenda question for the daily huddle (Where are you stuck? What constraints are you facing in the next 24 hours?). And this wisdom/warning:
“WARNING: Anytime somebody goes two days without reporting a constraint, you can bet there’s a problem lurking. Busy, productive people who are doing anything of consequence get stuck pretty regularly. The only people who don’t get stuck are those who aren’t doing anything or are so stuck that they don’t know it!! So, challenge the team member who reports, ‘Everything is fine!’” (See page 183.)
Reason #5. ROCKEFELLER HABITS. John, I’ve noticed that “Oh, my!” is one of your frequent and favorite filler phrases in your book reviews (could you dial that back a bit?). But, “Oh, my!”—am I the only leader or manager that has never heard of the Rockefeller Habits? I was blown away to learn about the leadership habits of John D. Rockefeller (1839-1937) and to see how Verne Harnish’s consulting company, Gazelles, has systemized these 10 habits into a one-page, 40-item checklist. Brilliant! And read this warning from the author:
“WARNING: You’ll drive everyone in the organization crazy if you implement all of these habits at one time. The key is focusing on one or two each quarter, giving everyone roughly 24 to 36 months to install these simple, yet powerful routines. Then it’s a process of continually refreshing them as the company scales up.” (See page 15 and read why habits are “routines that set you free!”)
Reason #6. THE QUESTION WE DO NOT KNOW. The graphics, icons, and format of this visually-appealing book are amazing (“Oh, my!” amazing, to be honest.) Like this call-out: “We have the answers, all the answers; it’s the question we do not know.” To help organizations achieve results, the author delivers detailed (detailed!) processes in four major areas: People, Strategy, Execution, and Cash. And—get this—he says it’s OK to start reading anywhere you want in the book. John, you owe me a Starbucks card if you can resist reading about weekly meetings first!
Reason #7. GUT-CHECK ZINGERS. Oh, my! These one-liners are convicting:
• “NOTE: The cost of a bad hire is 15x his or her annual salary, according to Topgrading, so it’s important to get the recruiting and selection process right.”
• “Good managers play checkers while great managers play chess, according to researchers Marcus Buckingham and Curt Coffman.”
• “The bottleneck is always at the top of the bottle,” noted Peter Drucker.
• “It’s time to break apart a 50-year-old business term—strategic planning—and think about it in terms of two distinct activities: strategic thinking and execution planning. Each requires two very different teams and processes.”
Reason #8. BIG, BUT NOT BIG ENOUGH. Read why you must conquer complexity. “Expanding from three to four people grows the team only 33%, yet complexity may increase 400%,” writes Harnish. He says optimal employee counts include: one to three; eight to 12; 40 to 70; 350 to 500; and 2,500 to 3,500. “Any company with an employee count between these natural clusters is likely feeling a bit stuck—“…‘big, but not big enough’ syndrome—even in making minor decisions like what size photocopy machines you need next.”
Reason #9. GARBAGE UNIVERSITY. John, you’ll love the insightful business stories—in-the-trenches examples—of how organizations are building the “Scaling Up” system into their DNA with training and education (normally about 2% to 3% of payroll).
• The City Bin Company in Ireland created an internal learning academy, “Garbage University,” and provides “three hours of training every two weeks from September to May.” (Their CEO, by the way, never learned how to drive a garbage truck—and thinks the company is better for it!)
• “At MOM’s Organic Market, in addition to executive education, produce managers will typically read four to five books together every year.”
• Great companies start growing their people on day one. When they don’t, “…the first days on the job often feel more like waterboarding than onboarding: no desk, no computer, no phone…” (John, that reminds me of your 2017 book-of-the-year, “The Power of Moments.”)
Reason #10. RENAME “HR.” Verne Harnish mentions a company that “renamed its HR Department the Employee Experience Department.” Core values are not taken lightly in “Scaling Up.” He suggests you “organize your employee handbook into sections around each Core Value.” And—so insightful—“Every time you praise or reprimand someone, tie it back to a Core Value or Purpose.” Read his eight ways to reinforce culture on pages 102-106.
You’ll also appreciate his flexibility on terms: should we use “mission” or “purpose?” He says pick the term you prefer, but “use the terms consistently.” He likes “purpose” (more heartfelt). And to illustrate…here’s another “Oh, my!” You owe me another Starbucks card (or maybe Chick-fil-A), if you can read—without getting teary-eyed—about the company that asked how they could become more like Make-A-Wish Foundation for their employees—per their core value, “Take care of each other.” (See page 100.)
Reason #11. ONE-PAGE STRATEGIC PLAN. John, I realize I’m stepping on your strategic planning toes—but honestly—the “One-Page Strategic Plan (OPSP)” in “Scaling Up” is so, so good. And the detailed instructions for the downloadable 11” by 17” template give step-by-step directions. In preparation, Harnish suggests that managers work on the SWOT analysis, but senior teams should focus energies on SWT (Strengths, Weaknesses, and Trends). Example: “Forget about the competitor down the street. Is there a company on the other side of the globe that might put you out of business?” (See pages 123-140.)
Reason #12. SLOPPY EXECUTION. So (and with this I’ll end—and now I see why your reviews are so long: these books are powerful!)…what’s the downside of not reading this book? Harnish says if you don’t execute the Rockefeller Habits, “It just means you’ve been leaving massive amounts of money and time on the table. And if you have a killer strategy and/or heroic people willing to work 18-hour days, eight days a week, these will make up for the messes created by sloppy execution and lack of discipline.” (As you often say, John—“Yikes!”)
Sincerely yours,
An Anonymous Reader
P.S. John—Please give "Scaling Up" very serious consideration when you announce your Top-10 books of 2018 (and your book-of-the-year) on Dec. 31. (And please note I am not the author nor have I met the author!)
- Reviewed in the United States on March 17, 2025Scaling Up is a no-nonsense, practical guide for business leaders looking to grow their companies without losing control. Harnish lays out a clear framework for scaling efficiently, covering the four critical areas: People, Strategy, Execution, and Cash. What I appreciate most is how actionable it is—this isn’t just theory; it’s packed with real-world examples and tools that businesses can immediately apply. The Rockefeller Habits framework is especially valuable, helping leaders stay focused on the right priorities while keeping their teams aligned. If you’re serious about scaling, this book belongs on your desk, not just your bookshelf.
- Reviewed in the United States on January 3, 2025Scaling Up by Verne Harnish is one of the most practical, actionable business books I’ve read. As an innovation consultant working with large companies, I found it filled with tools, worksheets, and real-world examples that make it easy to implement the concepts immediately. There's no excuse for not taking action!
The book’s focus on people is what truly sets it apart. While many business books dive into strategy first, Harnish starts with the critical importance of having the right people in place. You can have the perfect strategy, but without the right team, you’ll never reach your full potential. This section alone is invaluable and should be required reading for managers at all levels.
I also loved the section on Core Values, which emphasizes how a company’s "personality" shapes everything from decision-making to culture. Harnish’s approach is insightful and practical, making it easy to see how to apply these concepts in your own business.
If you’ve read The Lean Startup, you’ll find Scaling Up is the more practical, no-excuses version of scaling your business. It’s not just about learning; it’s about doing. Whether you're an entrepreneur or an intrapreneur, this book will help you succeed.
5.0 out of 5 starsScaling Up by Verne Harnish is one of the most practical, actionable business books I’ve read. As an innovation consultant working with large companies, I found it filled with tools, worksheets, and real-world examples that make it easy to implement the concepts immediately. There's no excuse for not taking action!A Must-Read for Entrepreneurs and Intrapreneurs
Reviewed in the United States on January 3, 2025
The book’s focus on people is what truly sets it apart. While many business books dive into strategy first, Harnish starts with the critical importance of having the right people in place. You can have the perfect strategy, but without the right team, you’ll never reach your full potential. This section alone is invaluable and should be required reading for managers at all levels.
I also loved the section on Core Values, which emphasizes how a company’s "personality" shapes everything from decision-making to culture. Harnish’s approach is insightful and practical, making it easy to see how to apply these concepts in your own business.
If you’ve read The Lean Startup, you’ll find Scaling Up is the more practical, no-excuses version of scaling your business. It’s not just about learning; it’s about doing. Whether you're an entrepreneur or an intrapreneur, this book will help you succeed.
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Top reviews from other countries
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Renata SantanaReviewed in Mexico on February 15, 2025
5.0 out of 5 stars excelente
Excelente regalo.
- DevonstoneReviewed in Australia on April 24, 2020
5.0 out of 5 stars Life changing, if you put your heart and sole into it
Scaling up is a brilliant process described in this book to enable any business to grow beyond its wildest dreams.
Since buying the book I have attended a 4-day Scaling Up workshop, this stuff should be part of the school curriculum for year 11 and 12 business students, and I recon could easily be included in a first or secondary degree course. Easy to understand, logical, and incredibly powerful. I work assisting small businesses to become smarter and earn more profit whilst reducing their hours, Scaling up is the ultimate blueprint for the evolution of any business as we know it, from employing 5 people to up to multinational corporations. A compelling read, reference book, and go to book to keep you on track.
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MauroReviewed in Italy on March 4, 2023
5.0 out of 5 stars E’ un libro meraviglioso, consigliato a qualsiasi manager e imprenditore
Utilizzando un approccio pragmatico e ricco di esempi, Verne indica tecniche pratiche da mettere in campo per trasformare un’azienda in quello che lui chiama Gazzelle. Consigliatissimo!
- Alicja M.Reviewed in Spain on January 10, 2020
5.0 out of 5 stars Highly recommended
Great reading material for anyone with entrepreneur skills or looking for growing their business. Full of useful tips and exercises.
- The Salary CoachReviewed in the United Kingdom on February 23, 2018
5.0 out of 5 stars Useful ideas to help companies grow
As an investor I sit on the board of a number of companies and this book has given me an indispensable frameworks and ideas to define effective strategies and create change.
Any business owner, investor or manager will benefit from reading this book. I would go so far to say as it’s the most valuable book I’ve read to help grow a business.
The book is structured in to three main section on people, strategy and cash. Included within each section are a number of printable resources for analysing your business and providing a framework to find the right people, set strategy and manage cash.
Here’s what I took away from the book:
• There are four main challenges to a business scaling up:
o Attracting and keeping the right People;
o Creating a truly differentiated Strategy;
o Driving flawless Execution; and
o Having plenty of Cash to weather the storms.
• To scale up a business there are a few key priorities that should be set:
o Free up the senior management team from operational issues
o Refocus them on market facing activities and strategy setting
o Align the junior team to drive execution
• A goal without a routine is a wish. A routine without a goal is aimless
• There are three barriers to scaling up:
o Leadership
o Technology
o Cash
People
• Failing to construct the right team will drain energy from relationships and the business
• Make a list of functions and processes in the organisation and allocate a name next to each. Set KPIs to hold each person to account
• The most important KPI for the CEO is how many of their team is achieving their KPIs because this will prove that they have the right people doing the right things
• Good leaders will exhibit two qualities: they don’t need to be managed and they consistently wow you with insights and output
• To increase your chances of hiring successfully: create a job scorecard vs the usual job description) , aim for at least 20 CVs, use the threat of reference checks as truth serum
Strategy
• A well considered strategy based around mission, vision and values is hugely valuable
• Use the 7 strata of strategy to help you come up with a strategy
• Strategy should have clearly defined actions and be measurable through KPIs
• Constantly review your strategy by gathering customer and employee feedback
Execution
• To execute the strategy follow the Rockefeller habits, track KPIs and instil a considered pattern of meetings (daily, monthly, quarterly) to track progress
• Make sure that managers are in the habit of ‘closing the loop’ with customer and staff feedback