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The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism Paperback – March 26, 2013
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The charisma myth is the idea that charisma is a fundamental, inborn quality—you either have it (Bill Clinton, Steve Jobs, Oprah) or you don’t. But that’s simply not true, as Olivia Fox Cabane reveals. Charismatic behaviors can be learned and perfected by anyone.
Drawing on techniques she originally developed for Harvard and MIT, Cabane breaks charisma down into its components. Becoming more charismatic doesn’t mean transforming your fundamental personality. It’s about adopting a series of specific practices that fit in with the personality you already have.
The Charisma Myth shows you how to become more influential, more persuasive, and more inspiring.
- Print length272 pages
- LanguageEnglish
- PublisherPortfolio
- Publication dateMarch 26, 2013
- Dimensions5.4 x 0.74 x 8.43 inches
- ISBN-101591845947
- ISBN-13978-1591845942
Book recommendations, author interviews, editors' picks, and more. Read it now.
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Editorial Reviews
Review
—Dr. Tina Seelig, Executive Director for the Stanford Technology Ventures Program (STVP), the entrepreneurship center at Stanford University's School of Engineering, and author of inGenius: A Crash Course on Creativity .
“Olivia Fox Cabane offers hands-on advice and a practical guide to humanizing leaders without comprising integrity or authority. She focused on the ‘it’ factors that can make a real difference.”
—Laura Lang, CEO, Time Inc.
“Cabane has done us a big favor. She’s woven solid science and engaging narrative into an instructive treatment of the role of charisma in leadership—a topic that (until now) we only poorly understood.”
—Robert B. Cialdini, author of Influence
“If you are interested in increasing your ability to be charismatic in your unique setting or employment, this book will give you direct skills to use.”
—Psychology Today
“The Charisma Myth is an easy read, effectively integrating stories and research, strategies and applications, techniques and practices.”
— New York Journal of Books
“We can’t all be as charismatic as Alexander the Great or Madonna, but with Cabane’s help, we can sure get close!”
—Marshall Goldsmith, author of Mojo
About the Author
Product details
- Publisher : Portfolio (March 26, 2013)
- Language : English
- Paperback : 272 pages
- ISBN-10 : 1591845947
- ISBN-13 : 978-1591845942
- Item Weight : 2.31 pounds
- Dimensions : 5.4 x 0.74 x 8.43 inches
- Best Sellers Rank: #10,052 in Books (See Top 100 in Books)
- #125 in Motivational Management & Leadership
- #193 in Leadership & Motivation
- #337 in Success Self-Help
- Customer Reviews:
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Book Review (No Spoilers): THE CHARISMA MYTH
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About the author

What if charisma could be taught?
For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial.
In The Charisma Myth, Cabane takes a hard scientific approach to a heretofore mystical topic, covering what charisma actually is, how it is learned, what its side effects are, and how to handle them. She breaks charisma down into its fundamental components.
Olivia Fox Cabane is the author of The Net And The Butterfly and The Charisma Myth, cofounder of The KindEarthTech Foundation and former Director of Innovative Leadership for Stanford's accelerator, StartX. Her books have been translated into 32 languages, including Mongolian.
Customer reviews
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To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find the book provides useful information and practical exercises to improve their social skills. They describe it as an engaging and actionable read for both personal and professional aspirations. The author takes a systematic approach to charisma, focusing on body language and making others feel remarkable. Readers find the content concise and easy to understand, with simple language explaining concepts. They also find the stories and exercises interesting and compelling, helping them become more confident and captivating.
AI-generated from the text of customer reviews
Customers find the book provides useful information and practical exercises to improve their charisma. They appreciate the unique knowledge and research-backed insights that make them more competitive and happier at work. The book teaches that understanding one's internal mental state is the key to improving one's charisma.
"...But it gives you direct, specific, applied practices that, if you do them, will make you more charismatic and enrich your life...." Read more
"...Visionary - Make them feel inspired. Project complete conviction and confidence in a cause. Sell on the vision, not yourself...." Read more
"...and it is taught that you can’t fake body language so the book provides many exercises that one can use to put you in the right state of mind so..." Read more
"...There are exercises to build skills such as- presence, de-stressing, neutralizing negativity, finding peace with difficult people, stretching your..." Read more
Customers find the book easy to read and engaging. They say it's a good read for personal and professional aspirations. The content is actionable and valuable. Many readers consider it a fun, easy read that everyone should read.
"...The Charisma Myth is a truly phenomenal book. It's so good that I have recommended it to several of my colleagues and it has already changed the way..." Read more
"...A slow, measured tempo with frequent pauses conveys confidence. * Stay present in your body and awareness of them *..." Read more
"There are some very good things about this book, and there are some very bad things, some sick things, and some spooky things about this book...." Read more
"...The Charisma Myth is one of the most engaging, insightful and helpful books I've EVER read...." Read more
Customers find the book helpful for developing their charisma. They appreciate the systematic approach and the focus on body language. The book is excellent for introverts who need help finding their voice. It includes great stories and examples to make its points, and helps build meaningful, longer-lasting relationships.
"...specific, applied practices that, if you do them, will make you more charismatic and enrich your life...." Read more
"...Nonverbal body language makes them feel completely listened to, understood, and respected. Use when you need people to open up and share information...." Read more
"...This book’s focus is on body language...." Read more
"...One of the biggest fundamental ideas, however, is to make others feel like remarkable people rather than portray yourself as top dog--you can have..." Read more
Customers find the book concise and readable. They appreciate the straightforward writing style that cuts to the chase. The author uses simple techniques and concepts that allow the audience to adapt them, making developing charisma achievable for anyone.
"...and it has already changed the way I manage my team and relate to my coworkers...." Read more
"...caught up in your thoughts, and this seems to be the simplest of the three to accomplish...." Read more
"...All of this very technical information is written in a direct, easy-to-follow style...." Read more
"...Easy to read and packed with loads of great information. I truly can’t recommend it enough." Read more
Customers find the book engaging and fun to read. They appreciate the compelling research and clear stories and exercises that teach important skills. The author provides many anecdotes and cases that show anyone can develop charisma. Overall, readers find the book inspiring and a great reiteration of how to win friends.
"...- As it has been proven to help alter our mind state, relive past victories and project future ones...." Read more
"...social dynamics, etc, but I've gotta say this is some of the most novel, forward-thinking and practical information I've come across...." Read more
"Increase your knowledge with it . .. it's very interesting" Read more
"...She includes great stories and examples to make her points. She includes lots of tools for the reader to use to learn to become more charismatic...." Read more
Customers find the book helpful for gaining confidence. They say it helps them cope with anxiety and uncertainty, control their body language, and maintain a positive mindset. The book also helps them keep their emotions in check and recover quicker from stress. Readers mention that the exercises are liberating and reassuring.
"...This book doesn't make you magically charismatic. But it gives you direct, specific, applied practices that, if you do them, will make you more..." Read more
"...Types of Charisma * Focus - They can can feel the intensity of your attention, how keenly you listens and absorbs everything they say...." Read more
"...I’ll continue to be fine and anxiety free. It’s that easy. Now the wacky stuff. Some of these exercises are cuckoo for Cocoa Puffs...." Read more
"...The book also covers overcoming your obstacles, creating positive mental states, making the right first impression, being a good speaker and listener..." Read more
Customers find the visual content helpful and pragmatic. They appreciate the clear explanations, examples, and tools for visualization. The book provides precise, vivid, and detailed imagery that helps them relate to others in new ways.
"...But it gives you direct, specific, applied practices that, if you do them, will make you more charismatic and enrich your life...." Read more
"...Stay present in your body and awareness of them * Use imagery and metaphors - Presidents rated as charismatic, such as Franklin Delano..." Read more
"...The first chapter consists of less than 4 pages and reads like a preface...." Read more
"...finding peace with difficult people, stretching your comfort zone, visualization, gratitude, compassion, using the Metta exercise, perfect handshake..." Read more
Customers appreciate the book's value for money. They find it a worthwhile purchase with valuable tips that can help both business and personal lives. Many consider it an investment in their future and a must-have book that helps with sales.
"...adroit, the practicality of what she give to you for the inexpensive price of a book, is beyond measure...." Read more
"...Power is projected by speaking concisely and providing high value...." Read more
"...This book is worth every bloody penny." Read more
"...All in all, an unbelievably valuable, essential read. :) Ten stars." Read more
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Top reviews from the United States
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- Reviewed in the United States on May 16, 2012I read a lot of books in this genre - call it "professional self-help." I've spoken professionally a few times now about leadership and communication, and for my most recent one just a few months ago I did a ton of reading research and a lot of it was books like this one. Most of them are mediocre. I began reading The Charisma Myth expecting more of the same, frankly: platitudes, some common sense stuff, the kinds of advice that will only make sense to people who don't need it. I was just hoping for a tidbit or two that would be useful.
I don't really gush about things. If anything I tend to be very demanding and therefore very critical. Like I said, I think most books in this genre are essentially useless.
The Charisma Myth is a truly phenomenal book. It's so good that I have recommended it to several of my colleagues and it has already changed the way I manage my team and relate to my coworkers. In fact, my first gut reaction when I read it was "I guess I should stop speaking, now, because everything I'd want to talk about is covered in here."
Here's the thing: most of these kinds of books give you a few things:
1. Platitudes: useless, pithy sayings.
2. Random Anecdotes: stories that don't really offer any takeaway you can act on.
3. Abstract Imperatives: things like "be a good listener!" If you're not already a good listener that's kind of like saying "Roast Beef Recipe: Get some beef and roast it." It's not helpful - it doesn't tell me what actual specific actions to take.
Here's what this book gave me:
1. Extremely concrete, specific actions: Every piece of advice about conduct or mindset is accompanied by direct actions to take. When you're in a conversation and find your mind drifting, bring it back to a physical sensation in the present, like the feeling in your toes. That's just one example of many, but they're all things you can actually DO, not abstract imperatives like "be a better listener" or pithy-but-vapid stuff like "smile more!"
2. Visualizations: I've never seen anyone push visualization like Olivia does. She makes the compelling point that visualization is something top athletes and actors have known about forever. In my talks I've always felt slightly uncomfortable urging people to do visualizations, but not anymore, not after reading this. She runs through a lot of specific visualizations, and they're immediately useful practices.
3. Taxonomies: Of the most useful business and management blogs I read, some of their most useful posts (I'm thinking of randsinrepose.com, for example) are taxonomies. "The five kinds of meeting attendees." "The four kinds of firefighting." Or whatever. These are helpful to me because by enumerating a problem space as a handful of distinct categories they help me crystallize my own thinking about it. Olivia does this when she enumerates the four kinds of charisma. Look, I think I'm a good manager and leader, an empathetic guy and good at my job, I'm not gonna lie, but I'd never thought about it in this way. This was pretty eye-opening to me. I read this part and thought, oh yeah, I've got the "focus" and "kindness" charisma but less of the "authority" and definitely least of all the "visionary" charisma. And that gives me specific things to work on, and a way to understand why I'm better at motivating people in certain circumstances rather than others.
To anyone who wants to be more charismatic: to be more successful at work, more able to positively influence those around them, more able to open up and make real connections with others, and just more able to lead a rich and happy life - and I know how this sounds, I swear I don't usually gush like this! - this book tells you everything you need to know. Everything! No other book I've read does that.
To be clear, that's like saying Rippetoe's "Starting Strength" tells you everything you need to know to be a very good, extremely strong weightlifter. You still have to do a ton of really hard work! This book doesn't make you magically charismatic. But it gives you direct, specific, applied practices that, if you do them, will make you more charismatic and enrich your life. Of all the pop psychology, management, leadership, and professional self-help books I've ever read, I cannot say that about a single other one.
I give this book my absolute highest recommendation. It is absolutely superb. I don't say that lightly.
- Reviewed in the United States on January 16, 2021How is it that some people can just walk into a room, and in moments, you believe they are powerful? I'd always been fascinated by that and how I can weave this mastery over body language, eye contact, and manner of speaking into my own life. Through this book, I feel like I've been given a playbook: To be a charismatic person, you have to give the impression that you have a lot of power and that you like the other person/people a lot. You don't need to impress people, you let them impress you. You don’t need to sound smart; you just need to make them feel smart.
The secret isn't that complicated. You have to truly believe in yourself. When you are able to build a system of self-confidence and resiliency to against detractors that bring you down, your body takes on that mentality. While that sounds obvious and crazy difficult, this book has a number of concrete reframes and exercises you can use to walk that path.
You need to do 3 things for someone to perceive you as charismatic:
* Power - Being perceived as able to affect the world around them
* Warmth - Will use whatever power you have in their favor
* Presence - Has your full attention and you are the most important thing in the world to them at this moment
3 quick tips
* Lower the intonation of your voice at the end of your sentences. When you want to sound superconfident, you can even lower your intonation midsentence.
* Reduce how quickly and how often you nod
* Pause for two full seconds before you speak
Increasing your charisma requires first knowing which internal obstacles are currently inhibiting your personal charisma potential. Techniques to do this:
* Mindfulness - Become aware when you are tensing, feeling anxious
* Responsibility transfer - Consider that there might be an all-powerful entity—the Universe, God, Fate—and entrust it with all the worries on your mind. Imagine yourself converting your source of worry into a physical form and giving it to the powerful entity, reliving that burden from you.
* Destigmatizing - Understanding that our worry is normal, common, and nothing to be anxious about or ashamed of. If you’ve just lost a key client, for instance, think of someone you know—a mentor you have a high regard for, or a colleague you respect—who suffered a similar setback. Imagine them going through this experience.
* Neutralize negative thoughts - Recognize that your thoughts aren’t necessarily accurate. The next time you think you see coldness or reservation in someone’s face while they’re talking to you, try to remember that it could simply be the visible signs of their internal discomfort. There’s a good chance that it has nothing to do with how they feel about you or what you’ve just said.
* Rewrite reality - Choose the explanation that is most helpful to us and create a version of events that gets us into the specific mental state we need for charisma. What if this unfortunate, unpleasant experience is absolutely perfect just as it is? A gift? Find ways to be grateful.
Visualization - As it has been proven to help alter our mind state, relive past victories and project future ones. Guided imagery must be precise, vivid, and detailed to be effective. When visualization is used with Olympic ski teams, skiers visualize themselves careening through the entire course, feeling their muscles tensing, experiencing each bump and turn in their minds.
* Play music while you verbalize or subvocalize, choosing songs that you know make you feel especially energized and confident
* Imagine a relevant, more extreme scene. If you have to be warm and empathetic going into a meeting, imagine a young child coming to tell you her troubles at school.
Example - close your eyes:
Remember a past experience when you felt absolutely triumphant—for example, the day you won a contest or an award. ♦ Hear the sounds in the room: the murmurs of approval, the swell of applause. ♦ See people’s smiles and expressions of warmth and admiration. ♦ Feel your feet on the ground and the congratulatory handshakes. ♦ Above all, experience your feelings, the warm glow of confidence rising within you.
Show goodwill
Goodwill is a highly effective way both to project warmth and to create a feeling of warmth in others. When you truly focus on someone’s well-being, you feel more connected to them, it shows across your face, and people perceive you as someone full of warmth. Your charisma quotient soars. When our only aim is to broadcast goodwill, it takes the pressure off. We’re no longer striving, struggling, pushing for things to go in a certain direction. And since we’re less concerned about how the interaction goes, we can both feel and project more charismatic confidence.
* Find three things you like about the person you want to feel goodwill toward
* What if this were their last day alive? You can even imagine their funeral. You’re at their funeral, and you’re asked to say a few words about them. You can also imagine what you’d say to them after they’d already died.
* Smile
Grow self-compassion
Self-confidence is our belief in our ability to do or to learn how to do something. Self-esteem is how much we approve of or value ourselves. It’s often a comparison-based evaluation (whether measured against other people or against our own internal standards for approval). Self-compassion is how much warmth we can have for ourselves, especially when we’re going through a difficult experience. Self-compassion is what helps us forgive ourselves when we’ve fallen short; it’s what prevents internal criticism from taking over and playing across our face, ruining our charisma potential. In this way, self-compassion is critical to emanating warmth.
Sit comfortably, close your eyes, and take two or three deep breaths. As you inhale, imagine drawing in masses of clean air toward the top of your head; then let it whoosh through you from head to toe as you exhale, washing all concerns away. ♦ Think of any occasion in your life when you performed a good deed, however great or small. Just one good action—one moment of truth, generosity, or courage. Focus on that memory for a moment. ♦ Now think of one being, whether present or past, mythical or actual—Jesus, Buddha, Mother Teresa, Muhammed, or the Dalai Lama—who could have great affection for you. This could be a person, a pet, or even a stuffed animal. ♦ Picture this being in your mind. Imagine their warmth, their kindness and compassion. See it in their eyes and face. Feel their warmth radiating toward you, enveloping you. ♦ See yourself through their eyes with warmth, kindness, and compassion. Feel them giving you complete forgiveness for everything your inner critic says is wrong. You are completely and absolutely forgiven. You have a clean slate. ♦ Feel them giving you wholehearted acceptance. You are accepted as you are, right now, at this stage of growth, imperfections and all.
Warm up
* On the day of the marathon, what would you do as you arrived? Would you just stand around until the starting gun and then tear off at top speed? Of course not. You’d probably take care to warm up carefully.
* If, at dinner, you want to broadcast absolute self-confidence, make sure that the day of and especially the hours leading up to the dinner do not include meetings or interactions that could make you feel bad about yourself. Rather than just showing up at dinner, plan a warm-up that will boost your self-esteem: have coffee with someone who makes you feel good about yourself, or plan an activity (play a sport or a musical instrument) that makes you feel competent or accomplished.
* Create your own music playlist for the internal state you’d like to have. You could make one for energy and confidence, one that makes you feel warm and empathetic, and another that makes you feel calm and serene.
* Let’s say that you’re about to discuss a difficult issue with someone who intimidates you. To warm up for the meeting, practice first in your mind, visualizing the scene as you would like it to unfold. Then ask someone with whom you feel comfortable to role-play the situation with you. Make sure you adopt a strong, confident posture. Imagine yourself as a four-star army general reviewing his troops. Take a wide stance, puff up your chest, broaden your shoulders, stand straight, and confidently put your arms behind your back. Practice making your arguments with a strong voice and imposing hand gestures.
* Even if you’re really late to a meeting, it’s worth taking just thirty seconds to get back into the right mental state and body language. Otherwise you risk giving a very uncharismatic first impression.
Types of Charisma
* Focus - They can can feel the intensity of your attention, how keenly you listens and absorbs everything they say. Nonverbal body language makes them feel completely listened to, understood, and respected. Use when you need people to open up and share information. Avoid when you need to appear authoritative or during emergencies when you need immediate compliance.
* Visionary - Make them feel inspired. Project complete conviction and confidence in a cause. Sell on the vision, not yourself. Use when you need to inspire people.
* Kindness - Radiating warmth. Connected to their heart, making them feel welcomed, cherished, embraced, and accepted. Primarily from eyes. Avoid any body language of tension, criticism, or coldness. Use to create emotional bond or make people feel safe and comfortable, deliver bad news. Avoid when needing to appear authoritative.
* Authority - Perception of power, ability to influence others. Clothing that shows status. Take up space, minimal movement, slow speaking, pausing, modulating tone. Use to get listened to and be obeyed, in a criss. Avoid when you want to encourage creativity, or constructive feedback.
Right charisma to use
* How are the people around you feeling? What do they need in this moment?
Building resonance when speaking
* Bounce back - Answer the question with a fact, add a personal note, and redirect the question to them, as follows: Other Person: “So where are you moving to?” You: “To Chelsea [fact]. We fell in love with the parks and the bakeries [personal note]. What do you think of the neighborhood [redirect]?”
* Use "you" - Instead of saying “I read a great article on that subject in the New York Times,” try “You might enjoy the recent New York Times article on the subject.” Or simply insert “You know…” before any sentence to make them instantly perk up and pay attention.
* Relevant metaphors - If they’re into golf and you want to talk about success, speak of hitting a hole in one. If they sail, a catastrophe becomes a shipwreck.
* Pause - Pause. People who broadcast confidence often pause while speaking. They will pause for a second or two between sentences or even in the middle of a sentence. This conveys the feeling that they’re so confident in their power, they trust that people won’t interrupt.
* Modulate tone - Making your voice vary in any of the following ways: pitch (high or low), volume (loud or quiet), tone (resonant or hollow), tempo (fast or slow), or rhythm (fluid or staccato). The lower, more resonant, and more baritone your voice, the more impact it will have. A slow, measured tempo with frequent pauses conveys confidence.
* Stay present in your body and awareness of them
* Use imagery and metaphors - Presidents rated as charismatic, such as Franklin Delano Roosevelt and Abraham Lincoln, used twice as many visual metaphors in their inaugural addresses as did those rated as noncharismatic. When Steve Jobs launched the iPod Nano, he needed a dramatic way to illustrate its small size and light weight. First, he pulled it out of the smallest pocket of his jeans, giving tangible proof of just how small and slim it was. Second, he compared the Nano’s weight to eight quarters: his presentation slide shows the iPod on one side and eight quarters on the other.
* Positive language - When you tell someone, “No problem,” “Don’t worry,” or “Don’t hesitate to call,” for example, there’s a chance their brain will remember “problem,” “worry,” or “hesitate” instead of your desire to support them. To counter this negative effect, use phrases like “We’ll take care of it” or “Please feel free to call anytime.”
* Mirror body language - Try to mirror the other person’s overall posture: the way they hold their head, how they place their feet, the shifts in their weight. If they move their left hand, move your right hand. Aim also to adapt your voice to theirs in speed, pitch, and intonation. As long as their body is in a certain emotional mode, it will be nearly impossible to get their mind to feel something different.
How to listen
* Be totally attentive, noting when you drift off and come back and reset eye contact
* Breathe deeply
* Don't interrupt
* Let your facial expression react first, showing that you’re absorbing what they’ve just said
* Pause 2 seconds (feel like forever)
* Position well - Avoid a confrontational seating arrangement and instead sit either next to or at a 90-degree angle from them.
* Keep eye contact for three full seconds at the end of your interaction with someone.
Quick Guide
1. take a breath with hand over heart to get present, relaxed, and self compassionate
2. Stand up tall with a smile, feeling confident and warm
3. Recall a prior moment that evokes this mood. Relive it with sights, sounds, movements
4. Envision how I'd like to be. Live it with sights, sounds, movements.
5. Think about the person I'm meeting. Identity 3 positive qualities about them.
6. Look at others in the eyes, pretend they are an expert who you're listening to with rapt attention
7. Listen completely, keeping body tall and warm.
8. React first in face, pause before speaking
9. Articulate what they said back, bottom line to the essence
Top reviews from other countries
- TetianaReviewed in Canada on February 10, 2025
5.0 out of 5 stars Great book!
One of my favourite books. You want to reread it and memorize. Useful tools to be better not just more impressive.
- GabrieleReviewed in Italy on January 28, 2025
5.0 out of 5 stars Perfect
Perfect
- Amazon CustomerReviewed in the United Kingdom on December 15, 2024
5.0 out of 5 stars Will be recommending this to everyone
Absolutely loved this book! Full of actual actionable advice and really well written.
-
LaraReviewed in Germany on April 14, 2024
5.0 out of 5 stars Praktische Techniken
„The Charisma Myth“ von Olivia Fox Cabane ist ein faszinierendes Buch, das die oft mystifizierte Eigenschaft des Charismas entmystifiziert und in greifbare, erlernbare Fähigkeiten zerlegt. Cabane präsentiert Charisma nicht als angeborene Eigenschaft, sondern als ein Set von Techniken und Verhaltensweisen, die systematisch erlernt und verbessert werden können. Mit einer Mischung aus psychologischer Forschung und praktischen Übungen bietet dieses Buch den Lesern wertvolle Einsichten darüber, wie man Präsenz, Wärme und Macht verbessern kann, um in persönlichen und beruflichen Beziehungen erfolgreicher zu sein. Jedes Kapitel schließt mit leicht umsetzbaren Tipps und Routinen, die Lesern helfen, ihre eigenen charismatischen Fähigkeiten zu entwickeln und so ihre sozialen Interaktionen zu bereichern. Ein unverzichtbarer Leitfaden für jeden, der sein Einflusspotential maximieren möchte.
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Hé hé boyReviewed in France on October 25, 2022
5.0 out of 5 stars Très bon
C'est un excellent livre pour toutes personnes qui souhaitent s'améliorer dans le domaine du charisme, ou même débuter dans ce domaine.