3 Tips on Building a Thriving Community Around Your Mobile App
Mobile apps have become the new frontier of digital marketing. As the average time spent on mobile devices continues to rise, brands are busy finding better ways to engage with a mobile audience.
Considering that the global market spent around 36 billion US Dollars on mobile apps in the first quarter of 2021 alone, it is clear that we are relying heavily on apps these days; and as a result, mobile app development is quickly becoming a choice businesses can no longer avoid.
Even so, in today’s competitive market, it isn’t enough to have a modest mobile app and a social media presence. What companies need to do is humanize their brand by building a community around their product.
But how do you go about the task of building a thriving community around your mobile application?
In this post I will share with you a few key ways in which companies have managed to engage and build a community around their apps. Understanding these steps will help anyone aspiring to enter the mobile market build a loyal user base.
Building a Community Around Your Mobile App
Creating a community around a mobile app isn’t as complicated as it might sound. Ultimately, it involves only a few important but simple steps. Let’s take a look at them one by one.
Build an App Your Users Love
The first and perhaps most obvious step toward building a community around any product is to build a product that its users would want to be a part of.
Typically, you want to come up with unique and approachable ways of addressing some of the key issues your target audience has been struggling with. When users notice a brand seriously committed to serving them, it quickly earns a special place in their minds.
Brands try every marketing strategy under the sun to earn credibility among their users, but even to this day, building a genuine product—designed not to sell but to serve—is the most reliable way to earn a customer’s trust.
So, how do you do that?
Generally, it is best to focus on a few key features that’ll form the foundation of your product. As long as the core of your product aligns well with your audience and addresses the problem they face, you’re off to a good start. Most cosmetic and aesthetic features are secondary.
Consider the example of Ratio, designed as a productivity-focused app launcher that tries to minimize the distractions caused by our smartphones. Ratio adopts a minimalist approach, allowing users to monitor the amount of time they spend on each app and making it difficult to access addictive applications. The developer team behind Ratio goes by the motto “People First,” and their 4.2-star rating on the play store reflects that it’s working.
Ratio tries to solve a major issue a lot of us are struggling with, and the way it does it has resonated with a large group of people. This is why more and more mobile app development companies in the USA and worldwide are focusing on building audience-centric mobile applications.
Prioritizing the needs of your users is a great way to attract the type of audience that is likely to build a community around your app. However, all of this is easier said than done. If you believe that your team or company lacks the talent or experience that you might need to build a strong app, then outsourcing parts or even the entirety of your project to some of the mobile app development companies is always an option.
Help Users Engage With Your Brand and Each Other
Once you have an awesome product, the next step is to generate audience engagement. You want to ensure that your app avoids all the major app development mistakes and gives your users an incentive to interact with it.
However, it’s not just the product that the audience needs to engage with. They also need to interact and connect with each other. At the core of any community is the shared belief of belonging to a group, and in order to foster this belief, you’ll have to encourage your users to connect with each other over your app.
The simplest example of this is any social media platform. Social media primarily runs on user-generated content. It gives its users a platform to express themselves and interact with each other. This doesn’t mean only social media apps can build a community around them; instead, other apps can learn a trick or two from leading social media platforms.
Consider the example of Habitica. Habitica is an activity tracker that helps users build new habits by gamifying their habit-building journey. While being an amazing app in itself, I believe Habitica shines when it comes to the community side of things.
Equipped with the items users earn by sticking with their habits, they can participate in quests and community activities that further encourage habit building. The only way to get better at Habitica is by being better at your daily tasks and habit-building efforts.
Not only is the app creating a system that encourages self-improvement, but it is also encouraging users to come together and share their progress, help each other, and embark on crazy adventures in a fantasy world grounded on your determination to improve yourself in the real world.
Allow Your Audience To Speak for You
By now, you have an awesome product that offers great value and a loyal audience that loves it. The final step that marks a great community is to allow your audience to be able to speak for your product. You want them to represent your brand. Experts believe that word-of-mouth marketing is the most effective form of marketing, and you want to leverage your community to make the most of it.
But how do you get your users to talk about your product?
A good example is that of Spotify. Remember Spotify’s “year in review” playlists? Spotify rolls out personalized playlists that users can share on various social media platforms. Users get to express themselves by showcasing their music, and Spotify gets unlimited free marketing. It’s a win-win.
When it comes to marketing mobile apps, the possibilities are limitless, provided you are willing to get a bit creative. It might be a good idea to begin with some general mobile app marketing principles and further build and innovate on them to specifically suit your brand.
Building a Community Is Simpler Than It Seems
Building a community around your mobile app can sound like a difficult task, but it really comes down to a few simple steps.
You want to build an app that adds great value to your users. Next, you want your users to engage with your app, as well as each other, and foster a sense of community. And finally, you want your app to provide ways in which your users can express themselves that also lets them feel like they are a part of something bigger.
Of course, the process I described isn’t set in stone; there are so many exciting ways in which you can build a community around your brand, and you should take the time to explore them.
Are you excited about building a thriving community around your mobile application?